ProgramsFlorida Tech Spring 2022 IACBE Live Case CompetitionProjectsDevelop a business strategy that will build brand awareness and rel...

Project Title: Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z

Donatos Pizza

Details
Project Title Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The Donatos brand is looking to attract younger demographics to the brand. The current core customer is female ages 25 – 44 with children. 1) Review recent consumer research on the brand that digs into core customer and non-users. 2) Explore pizza category and explore their core customers. 3) Review the current brand strategy and brand voice. 4) Review brand Donatos content calendar and current advertising. 5) Review current rewards program 6) Identify media channels best suited to target demo 7) Voice/assets best suited to specific channels 8) Donatos Value Proposition A complete, sustainable plan to bring a younger demographic (Gen Z) to the brand. Benchmarks goals in impressions, CTR and CPA.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Donatos Pizza - Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z
Due Date
Activities
Deliverables
Status
Action
Tue, 01/04/22
12:00 AM UTC
Final Deliverable Due: Executive Summary
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Upload your 5-page written executive summary
Thu, 02/03/22
12:00 AM UTC
Live Case Competition Kick-Off @ 3:30 PM ET
No Deliverables
No deliverables are required for this action item.
Description:
Recording link: https://www.loom.com/share/a03a9b4b68d249f1b4216ce5158d001f
Fri, 06/03/22
12:00 AM UTC
Questions for Donato's?
No Deliverables
No deliverables are required for this action item.
Description:
Submit your questions before the upcoming webinar: �https://forms.gle/tnP69pakJ9XM31Qx5
Sat, 09/03/22
12:00 AM UTC
Donato's Pizza Webinar Check-in #1 @ 3:30 PM ET
No Deliverables
No deliverables are required for this action item.
Description:
Access Video Recording
Winners Announced - Award Ceremony - Live
No Deliverables
No deliverables are required for this action item.
Description:
Winning competition teams announced live in Costa Mesa, CA
Upload Resume
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Upload your Resume
Donato's Pizza Webinar Check-in #2 @ 3:30 PM ET
No Deliverables
No deliverables are required for this action item.
Description:
Recording link: TBA
Questions for Donato's?
No Deliverables
No deliverables are required for this action item.
Description:
Submit your questions before the upcoming webinar:�https://forms.gle/tnP69pakJ9XM31Qx5
Acknowledge Rules of Engagement
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you'll be working on a real project posed by Donato's Pizza's senior leadership team. In order to produce the most viable, valuable outcomes, you will be provided with highly confidential information.� Please note that this competition is governed by CapSource's�Rules of Engagement. We also offer a set of special�Rules for the IACBE Competition�in order to ensure equity, fairness, and alignment on this very special professional development experience.
Final Competition Presentations Delivered - Live
No Deliverables
No deliverables are required for this action item.
Description:
Virtual presentations (final deliverables) from student competition teams delivered

Teams

Team Name  Project Name  Team Members 
No Teams Available