Project Title: Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z
Donatos Pizza
| Details | |
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| Project Title | Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z |
| Project Topics | Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | The Donatos brand is looking to attract younger demographics to the brand. The current core customer is female ages 25 – 44 with children. 1) Review recent consumer research on the brand that digs into core customer and non-users. 2) Explore pizza category and explore their core customers. 3) Review the current brand strategy and brand voice. 4) Review brand Donatos content calendar and current advertising. 5) Review current rewards program 6) Identify media channels best suited to target demo 7) Voice/assets best suited to specific channels 8) Donatos Value Proposition A complete, sustainable plan to bring a younger demographic (Gen Z) to the brand. Benchmarks goals in impressions, CTR and CPA.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Donatos Pizza - Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Tue, 01/04/22
12:00 AM
UTC
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Final Deliverable Due: Executive Summary
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Use this link to upload your 5 page written Executive Summary
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Tue, 01/04/22
12:00 AM
UTC
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Final Deliverable Due: Presentation Deck
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Use this link to upload your 10-minute presentation deck
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Thu, 02/03/22
12:00 AM
UTC
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Live Case Competition Kick-Off @ 3:30 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Virtual: Join us via Zoom for the Competition Kickoff
Access Video Recording
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Wed, 05/04/22
12:00 AM
UTC
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Meet & Greet + Welcome Reception
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No Deliverables
No deliverables are required for this action item.
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Description:
Join the CapSource team at 4:30 PM PT for a quick meet and greet before the IACBE welcome reception at 5:30 PM ET
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Fri, 06/03/22
12:00 AM
UTC
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Questions for Donato\'s?
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No Deliverables
No deliverables are required for this action item.
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Description:
Submit your questions before the upcoming webinar:
https://forms.gle/tnP69pakJ9XM31Qx5
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Sat, 06/04/22
12:00 AM
UTC
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Final Competition Presentations Delivered - Live
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No Deliverables
No deliverables are required for this action item.
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Description:
On site presentations (final deliverables) from student competition teams delivered live in Costa Mesa, CA
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Mon, 07/04/22
12:00 AM
UTC
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Winners Announced - Award Ceremony - Live
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No Deliverables
No deliverables are required for this action item.
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Description:
Winning competition teams announced live in Costa Mesa, CA
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Thu, 08/04/22
12:00 AM
UTC
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Final Wrap-Up Evaluation
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Required Evaluation
Evaluation submission is required.
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Description:
https://forms.gle/MgtyJtSz6hcVBM2m7
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Sat, 09/03/22
12:00 AM
UTC
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Donato\'s Pizza Webinar Check-in #1 @ 3:30 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
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Donato's Pizza Webinar Check-in #2 @ 4:30 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
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Live Case Materials Released
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No Deliverables
No deliverables are required for this action item.
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Description:
Company materials, resources, and deliverable requirements released for registered students to begin work on case competition.
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Acknowledge Rules of Engagement
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you'll be working on a real project posed by Donato's Pizza's senior leadership team. In order to produce the most viable, valuable outcomes, you will be provided with highly confidential information.� Please note that this competition is governed by CapSource's Rules of Engagement. We also offer a set of special Rules for the IACBE Competition in order to ensure equity, fairness, and alignment on this very special professional development experience.
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Office Hours Complete with Industry Partner
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No Deliverables
No deliverables are required for this action item.
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Description:
Virtual: Students register for 30-minute office hours with Industry Partner for meet and greet and private Q&A Discussion
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Questions for Donato's?
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No Deliverables
No deliverables are required for this action item.
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Description:
Submit your questions before the upcoming webinar:
https://forms.gle/tnP69pakJ9XM31Qx5
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Competition Registration Deadline
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No Deliverables
No deliverables are required for this action item.
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Description:
Deadline to register for Spring 2022 IACBE Live Case Competition
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Deadline to Schedule Office Hours for Week of March 20th
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No Deliverables
No deliverables are required for this action item.
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Description:
Calendly Scheduler Link: https://calendly.com/cpasquariello/30min
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UPLOAD Resume
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Upload your resume
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Program Managers
| Name | Organization |
|---|---|
| Phyllis Okrepkie | The International Accreditation Council for Business Education (IACBE) |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |