Project Title: Build a Marketing Strategy to Grow and Engage our Target Market

LifeBrothers

Details
Project Title Build a Marketing Strategy to Grow and Engage our Target Market
Project Topics Growth Strategy Product Design & Development Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
David Hagan invented 3 styles of Condom Holders to allow sexually active men (and women) to carry condoms discreetly at all times. Our first launch of UnderCover Rubber was in December 2019. As a Beta Test, the Condom Holders were offered free of charge (you just pay shipping). The initial Condom Holders were made of Vinyl. While I actually received a Patent on the first model, we were not happy with the product because the Vinyl was too thick and stiff and both the fabric and fabrication were of poor quality. So, I spent a lot of time trying to find a new fabric/fabricator and trying to enhance the product design. In July 2020, I located a fabricator in High Point, NC which is owned by a friend who is also an alumnus of NC State – small world. We spent 4 months evaluating multiple fabrics including suede, pleather and high denier nylon as well as tweaking the design of all 3 styles to arrive at our new products. We selected Cordura high denier nylon which is thin, supple, lightweight, waterproof and very durable (also used for backpacks & luggage). In December 2020, we relaunched UnderCover Rubber with these new Nylon Condom Holders. As a continuation of our Beta Test, these new Nylon Condom Holders are also being offered free of charge (you just pay shipping) through June 30, 2021 with the goal of identifying any potential product enhancements before we begin selling these versions of the Condom Holders. We plan to start charging for the “Tool” Kits in the next month based upon the pricing feedback received to date. We recognize we still need considerable help to enhance our product designs and develop a marketing plan.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

LifeBrothers - Build a Marketing Strategy to Grow and Engage our Target Market
Due Date
Activities
Deliverables
Status
Action
Fri, 03/12/21
12:00 AM UTC
OFFICIAL INTERNSHIP END
No Deliverables
No deliverables are required for this action item.
Fri, 03/12/21
12:00 AM UTC
SUBMIT FINAL DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Fri, 03/12/21
12:00 AM UTC
Milestone #4 Due - Develop Go-To-Market Strategy for Your Target Audience Segment
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: A comprehensive overview of the data collected through surveys, focus groups, and one-on-one discussions with members of your suggested target audience group. What have you learned? Do you still think this group is an appropriate target audience?
Wed, 05/12/21
12:00 AM UTC
COMPLETE FINAL SELF EVALUATION
Required Evaluation
Evaluation submission is required.
Description:
Wed, 05/12/21
12:00 AM UTC
COMPLETE FINAL PEER EVALUATION
Required Evaluation
Evaluation submission is required.
Description:
Sat, 07/10/21
12:00 AM UTC
REMINDER OF CONFIDENTIALITY
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Tue, 08/10/21
12:00 AM UTC
COMPLETE KICK-OFF EVALUATION
Required Evaluation
Evaluation submission is required.
Description:
Tue, 08/10/21
12:00 AM UTC
OFFICIAL INTERNSHIP KICKOFF WEB CONFERENCE
No Deliverables
No deliverables are required for this action item.
Description:
LifeBrothers / UnderCover Rubber Internship Kick-Off Friday, October 8 � 7:30 � 8:30pm Google Meet joining info: Video call link: https://meet.google.com/jac-bhvx-thm Or dial: ?(US) +1 617-675-4444? PIN: ?439 660 094 9362?# More phone numbers: https://tel.meet/jac-bhvx-thm?pin=4396600949362
Mon, 09/27/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Sat, 12/11/21
12:00 AM UTC
COMPLETE TEMP CHECK #3
Required Evaluation
Evaluation submission is required.
Description:
Sat, 12/11/21
12:00 AM UTC
Milestone #3 Due - Gather Intel & Feedback from Suggested Target Audience
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: A comprehensive overview of the data collected through surveys, focus groups, and one-on-one discussions with members of your suggested target audience group. What have you learned? Do you still think this group is an appropriate target audience?
WEEKLY WEB CONFERENCE / CHECK-IN
No Deliverables
No deliverables are required for this action item.
Description:
Zoom link and time: TBD
Milestone #2 Due - Develop a Target Audience Overview for UnderCover Rubber
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Detailed research report on target audience for UnderCover Rubber
Milestone #1 Due - Deep Dive on UnderCover Rubber - The Product and Competitors
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Prepare a 15-minute group presentation based on your understanding of the UnderCover Rubber. Ensure to include 3-5 key questions you�d like answered in order to begin working on the next milestone
COMPLETE TEMP CHECK #2
Required Evaluation
Evaluation submission is required.
Description:
WEEKLY WEB CONFERENCE / CHECK-IN
No Deliverables
No deliverables are required for this action item.
Description:
Zoom link and time: TBD
COMPLETE TEMP CHECK #1
Required Evaluation
Evaluation submission is required.
Description:

Program Managers

Name Organization

Teams

Team Name  Project Name  Team Members 
No Teams Available