ProgramsDPU Student Consulting ExperienceProjectsGo-To-Market Strategy for Classavo for the Indian Market

Project Title: Go-To-Market Strategy for Classavo for the Indian Market

Classavo

Details
Project Title Go-To-Market Strategy for Classavo for the Indian Market
Project Topics Marketing Product Design & Development Purchasing, Logistics, Supply Chain Sales & Business Development Talent Management
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Classavo is an innovative ed-tech platform designed to modernize and simplify the educational experience for both students and instructors. While the platform has gained traction in the U.S. and Singapore, its leadership is now setting its sights on India, one of the world’s largest and most dynamic education markets. With over 147 million students in higher education, India presents a compelling growth opportunity—but its complex educational, cultural, and economic landscape requires a thoughtful market entry strategy.

This project challenges students to help Classavo determine how to position itself for success in India by evaluating cultural fit, product-market alignment, and financial feasibility. The team will be asked to contribute research, strategic recommendations, and investor-facing materials that support Classavo’s expansion roadmap.
Project Synopsis: Activities/Actions Required
  1. Conduct cultural and institutional research to understand the psychology of learning and teaching in India.
  2. Evaluate Classavo’s product-market fit by analyzing content delivery norms, user behavior, digital penetration, and localization requirements.
  3. Identify potential content partners, local publishers, academic influencers, and platform distributors.
  4. Develop a comparative pricing and monetization strategy aligned with Indian purchasing power and expectations.
  5. Build a basic financial model with projected revenue, cost structures, and funding requirements.
  6. Identify education-focused VCs, accelerators, or government initiatives that may support international expansion.
  7. Create a polished 15-slide investor pitch deck summarizing the findings and go-to-market strategy.
Project Synopsis: Expected Results
Delivery of a complete India market entry strategy based on cultural, product, and financial research.

A user-informed product-market fit evaluation that includes potential modifications or localization opportunities.

A solid financial forecast with revenue projections, expenses, and break-even analysis.

Identification of at least 5 potential funding or partnership leads.

Completion of a professional investor pitch deck that tells a compelling market story.

Project Timeline

Classavo - Go-To-Market Strategy for Classavo for the Indian Market
Due Date
Activities
Deliverables
Status
Action
Sat, 01/09/21
12:00 AM UTC
UPLOAD MILESOTNE #3 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Mon, 03/08/21
12:00 AM UTC
UPLOAD MILESOTNE #1 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Tue, 07/27/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 10/08/21
12:00 AM UTC
TEMP CHECK #1 DUE
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/qehdB9gNSetDBLERA
Professional Development Session with Greg Zlevor, Westwood International
No Deliverables
No deliverables are required for this action item.
Description:
WATCH THE RECORDING
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
No Deliverables
No deliverables are required for this action item.
Description:
Industry Partner to Share Calendar Invite with Web Conference Details
TEMP CHECK #2 DUE
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/qehdB9gNSetDBLERA
Final Presentations
No Deliverables
No deliverables are required for this action item.
Description:
Link provided by Industry Partner
OFFICIAL PROJECT END
No Deliverables
No deliverables are required for this action item.
PEER EVALUATION DUE
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
SELF EVALUATION DUE
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
UPLOAD YOUR RESUME
Required Deliverable
Required Deliverable
Deliverable submission is required.
UPLOAD MILESOTNE #2 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
UPLOAD FINAL PRESENTATION
Required Deliverable
Required Deliverable
Deliverable submission is required.
PRE-KICKOFF Q&A @ 8:00 AM ET
No Deliverables
No deliverables are required for this action item.
Description:
WATCH RECORDING
UPLOAD FINAL REPORT
Required Deliverable
Required Deliverable
Deliverable submission is required.
REMINDER OF CONFIDENTIALITY
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Teams Finalized & Shared with Industry Partner
No Deliverables
No deliverables are required for this action item.
KICKOFF EVALUATION DUE
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/za5XPXjP7HQcauYr8