ProgramsDPU Student Consulting ExperienceProjectsDevelop a Market Analysis of Companion Cancer Biomarker Diagnostics...

Project Title: Develop a Market Analysis of Companion Cancer Biomarker Diagnostics Development

Protean BioDiagnostics

Details
Project Title Develop a Market Analysis of Companion Cancer Biomarker Diagnostics Development
Project Topics Data Management Growth Strategy Marketing Research & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Protean BioDiagnostics is at the forefront of developing advanced cancer diagnostics, particularly in the companion diagnostics (CDx) space—tests that are essential for identifying which patients are most likely to benefit from specific targeted therapies. As cancer treatment becomes more personalized, emerging markets such as India, the Middle East, and Southeast Asia are rapidly expanding their oncology infrastructure and research capabilities.

This project offers graduate students an opportunity to support Protean BioDiagnostics in assessing the market potential, regional needs, and competitive landscape for companion diagnostics. The end goal is to identify untapped opportunities, key players, and possible strategic partners that will help expand Protean’s reach in these fast-developing regions.
Project Synopsis: Activities/Actions Required
  1. Conduct a market scan of India, the Middle East, and Southeast Asia to evaluate healthcare infrastructure, oncology innovation, and diagnostic accessibility.
  2. Identify current and emerging pharmaceutical companies in these regions developing targeted cancer therapies and immunotherapies.
  3. Map the landscape of companion diagnostics companies, research institutes, and clinical partners.
  4. Analyze competitors and market gaps in the companion diagnostics ecosystem.
  5. Assess regulatory and clinical trial infrastructure impacting diagnostics innovation in each region.
  6. Provide a regional breakdown of market potential and propose initial partnership outreach targets.
Project Synopsis: Expected Results
  • Completion of a comprehensive market landscape report segmented by region.

  • Identification of at least 10–15 relevant pharmaceutical companies and CDx innovators across the three regions.

  • SWOT or gap analysis of current competitors and unmet needs in diagnostics.

  • Partnership shortlist with rationale and value proposition alignment.

  • Strategic insights that can inform future business development, marketing, and R&D expansion.

Project Timeline

Protean BioDiagnostics - Develop a Market Analysis of Companion Cancer Biomarker Diagnostics Development
Due Date
Activities
Deliverables
Status
Action
Sat, 01/09/21
12:00 AM UTC
UPLOAD MILESOTNE #3 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Mon, 03/08/21
12:00 AM UTC
UPLOAD MILESOTNE #1 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Tue, 07/27/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 10/08/21
12:00 AM UTC
TEMP CHECK #1 DUE
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/qehdB9gNSetDBLERA
Professional Development Session with Greg Zlevor, Westwood International
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Description:
WATCH THE RECORDING
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
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Description:
Industry Partner to Share Calendar Invite with Web Conference Details
TEMP CHECK #2 DUE
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/qehdB9gNSetDBLERA
Final Presentations
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Description:
Link provided by Industry Partner
OFFICIAL PROJECT END
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PEER EVALUATION DUE
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
SELF EVALUATION DUE
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Description:
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
UPLOAD YOUR RESUME
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Required Deliverable
Deliverable submission is required.
UPLOAD MILESOTNE #2 DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
UPLOAD FINAL PRESENTATION
Required Deliverable
Required Deliverable
Deliverable submission is required.
PRE-KICKOFF Q&A @ 8:00 AM ET
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Description:
WATCH RECORDING
UPLOAD FINAL REPORT
Required Deliverable
Required Deliverable
Deliverable submission is required.
REMINDER OF CONFIDENTIALITY
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Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Teams Finalized & Shared with Industry Partner
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No deliverables are required for this action item.
KICKOFF EVALUATION DUE
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/za5XPXjP7HQcauYr8