Project Title: We’re Launching a New Website – IMDb Meets LinkedIn Meets Bumble Capstone Summer2020
Chicago Toy and Game Group
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| Project Title | We’re Launching a New Website – IMDb Meets LinkedIn Meets Bumble Capstone Summer2020 |
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| Project Synopsis: Challenge/Opportunity |
This project will:
1. Showcase toy and game inventors like their counterparts in music, film, literary, culinary, etc. worlds. If you sell a million records, you are on the cover of Rolling Stone, a million books, the NY Bestseller List. But if you’ve sold over 100 million toys or games like Jenga, no one has heard of you… and Leslie Scott is awesome! We want to tell the stories and connect consumers to toy and game inventors.
2. Toy/game Industry need an easy way to connect with one another. Let’s say you are a Product Acquisition Exec at Mattel and you are traveling to London and would like a list of inventors there who specialize in electronic plush. Another example is that you loved the Dads Play with Barbie campaign and want to find the pr company that put it together.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Chicago Toy and Game Group - We’re Launching a New Website – IMDb Meets LinkedIn Meets Bumble Capstone Summer2020
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Due Date
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Activities |
Deliverables
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Wed, 04/15/20
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Official Project Kickoff
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No Deliverables
No deliverables are required for this action item.
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Description:
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
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Final Presentations
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
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Program Managers
| Name | Organization |
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| gfusaro | |
| jjaramillo |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |
