Project Title: Industry research & commercial plan using data analytics and online marketing
Kuelga Decor SAC
| Details | |
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| Project Title | Industry research & commercial plan using data analytics and online marketing |
| Project Topics | Growth Strategy International Affairs Marketing Operations Purchasing, Logistics, Supply Chain Reporting, Financial Planning & Analysis Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
The business began in December 2019. Up to now, the only sales channel is our website, supported by or Social Network pages. e-commerce is still developing in Peru, we need to understand better how to sell and promote with an e-commerce, while introducing our service in other channels to increase sales. On a second level, the business could be expanded regionally, initially to Chile, Ecuador and Colombia.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Kuelga Decor SAC - Industry research & commercial plan using data analytics and online marketing
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Due Date
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Deliverables
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Final Presentations
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Students will present final insights to company's senior leadership. Please upload final deliverables.
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Official Project Kickoff
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No Deliverables
No deliverables are required for this action item.
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Description:
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals
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Program Managers
| Name | Organization |
|---|---|
| tcosse | University of Richmond |
| thomas.arellano | |
| Melody Tolentino | Silliman University |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |
