Project Title: Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing
EMOVE
| Details | |
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| Project Title | Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing |
| Project Topics | Growth Strategy Marketing Product Design & Development |
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| Project Synopsis: Challenge/Opportunity |
Right now we are shifting these business model to a developer of e-scooters with our own design OCM manufacture in China. The MOQ for production in China is to reach a 3000 units per batch and the challenge is to develop a commercial plan and online marketing. Is important to consider that the local market is small (10k unit on 2019) so it’s important to look Latam market, otherwise worldwide strategy.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
EMOVE - Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing
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Due Date
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Deliverables
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Final Presentations
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Students will present final insights to company's senior leadership. Please upload final deliverables.
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Official Project Kickoff
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No Deliverables
No deliverables are required for this action item.
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Description:
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals
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Program Managers
| Name | Organization |
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| tcosse | University of Richmond |
| thomas.arellano | |
| Melody Tolentino | Silliman University |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |