ProgramsSpring 2021 CycleProjectsCapSource International Go-To-Market Strategy

Project Title: CapSource International Go-To-Market Strategy

CapSource

Details
Project Title CapSource International Go-To-Market Strategy
Project Topics Growth Strategy Marketing Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
CapSource already works with academic and industry partners around the globe, but is looking to dive deep and expand into international markets. They'd like your help identifying key competitors and markets that are relevant based on their business model and traction to-date. They ultimately hope to gain a go-to-market strategy for new international markets.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

CapSource - CapSource International Go-To-Market Strategy
Due Date
Activities
Deliverables
Status
Action
Wed, 01/06/21
12:00 AM UTC
Week Twelve: Final Presentation
No Deliverables
No deliverables are required for this action item.
Description:
This meeting will consist of a presentation of the entire project.
Mon, 04/05/21
12:00 AM UTC
Temperature Check Due
No Deliverables
No deliverables are required for this action item.
Description:
Survey Link: https://forms.gle/ZFGjGvVDZo8n4VNU6
Mon, 04/05/21
12:00 AM UTC
Week Eight - Business Strategy Development and Software Overview
No Deliverables
No deliverables are required for this action item.
Description:
 
        • Map out potential partnerships and approach strategies for each partnership
 
        • Create an implementation plane with actionable recommendations
 
        • Identify the best markets to enter and develop a comprehensive go-to-market strategy
 
        • Identify potential competitors and partners
 
        • Analyze competitors and partners
 
Fri, 06/04/21
12:00 AM UTC
Week Four - External and Competitor Analysis
No Deliverables
No deliverables are required for this action item.
Description:
The team will continue identifying the experiential learning educational environment by region to develop best cases and insight. This presentation will include:
  • SWOT Analysis of the UK Market
  • Adjustments to Education
  • Key Trends in the Market
  • Competition
Meeting Time 8am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EdtRzs7lBUBLn6IgFiUtNHMBSCVdQsq1w8cHENDkh2a-Og
Fri, 11/05/21
12:00 AM UTC
Week Nine - Software Overview and Conclusions
No Deliverables
No deliverables are required for this action item.
Description:
  • Identify key players and find out some solutions or strategy
  • Create a SWOT analysis and present recommendations to optimize the software and offerings
  • Research on applicable area using core technology (long-term)
Kick-off Meeting
No Deliverables
No deliverables are required for this action item.
Description:
The team will develop a project planning presentation to kickoff the engagements. This presentation includes:
  • Brief introduction of the team
  • Project outline
  • Project timeline
  • Closing Discussions
  • Q&A
CapSource Overview - The founder will introduce the company and clarify their project expectations Meeting time determined 8 am EST on Tuesday's
Week Ten - Software Overview and Conclusions
No Deliverables
No deliverables are required for this action item.
Description:
Research on applicable area using core technology (long-term
Potential market and customers
Explore new market opportunities and conduct feasibility study
Develop market expansion Strategy
Recommend target segments
Recommend business development strategies in each segment
Week Eleven - Conclusions
No Deliverables
No deliverables are required for this action item.
Description:
Research on applicable area using core technology (long-term
Potential market and customers
Explore new market opportunities and conduct feasibility study
Develop market expansion Strategy
Recommend target segments
Recommend business development strategies in each segment
Week Seven - Business Strategy Development
No Deliverables
No deliverables are required for this action item.
Description:
This presentation will include:
  • Education Industry
  • Canadian Market
  • Australian Market
  • Partnership Opportunities
Meeting time: 8 am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/Ef1iBdTL-VBOqSdazRvIOZQBPvHQUGuVoLufw3U6UX8TKA
Week Two - Internal Analysis
No Deliverables
No deliverables are required for this action item.
Description:
The deliverable this week will include an internal analysis of CapSource and its operational model, challenges and bottlenecks, and an understanding of the CONNECT platform. The presentation will include:
  • Introduction of CapSource
  • Target Customers
  • Services
  • Financials
  • Competitors
Meeting at 8 am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EY53XPZNXdNLnRq4WDLOgHIBX0BTBNPtlgNK33d75u7KQQ
Week Three - Internal and External Analysis
No Deliverables
No deliverables are required for this action item.
Description:
In this week the team will begin identifying the experiential learning educational environment by region to develop best cases and insight. The presentation will include:
  • Marketing Overview
  • CapSource Website
  • SWOT Analysis - International Market
  • SWOT Analysis - CapSource
  • Competition
Meeting time 8 am EST https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EdmGNlU6Tq1Lj7gd39QDXMgBm46rnvV7zhuorrCBBoC7LQ
Week Five - Market and Competitor Analysis
No Deliverables
No deliverables are required for this action item.
Description:
The team will describe their user experience and provide actionable feedback and recommendations on the software. This presentation will include:
  • Analysis of the US Market
  • Analysis of China and India
  • Technologies
  • Competition
Meeting time: 8 am EST
Week Six - Midpoint Meeting
No Deliverables
No deliverables are required for this action item.
Description:
The team will present their findings from phase 1, internal and market research, and present their next steps for phase 2, strategy design and implementation. https://iconglobe-my.sharepoint.com/:v:/g/personal/alexandra_k_iconetwork_org/EcgnuEnHjINCocd4GdQpu5kBzkKgYf18haaW_yNI5rpbrA

Teams

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