Project Title: Horse Racing, Breeding, Pinhooking Financial Analysis
Iapetus Holdings LLC
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| Project Title | Horse Racing, Breeding, Pinhooking Financial Analysis |
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| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Iapetus Racing, LLC is an alternative investment of Iapetus. Our challenge is to clearly understand the profitability of each of the lines of business.
We need our horse investments sorted through to make sure everything is bucketed correctly, that all our assets are accounted for and a spreadsheet that shows our investments and return profile by type of investment ie. Racing, breeding, pinhooking etc. Measuring the ROI of each activity and establishing further KPIs/Dashboards with the data for continuous analysis. |
| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Iapetus Holdings LLC - Horse Racing, Breeding, Pinhooking Financial Analysis
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Due Date
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Activities |
Deliverables
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Status
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Mon, 05/16/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Target Markets Research Complete
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
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Meet with Industry Partner
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No Deliverables
No deliverables are required for this action item.
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Description:
Meet Derek Muhney, Director of Marketing & Strategy.
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Social Media & Email Marketing Research
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform.
This will require a detailed outline of types of content, actions taken and results achieved / expected results
Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists.
To be submitted for review to determine next steps
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Project Launch
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No Deliverables
No deliverables are required for this action item.
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Description:
You will learn about the company, its past activities and future growth plans.
From there you will receive your first assignment that will be the next milestone.
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Final Content Calendars Due
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will present the final content calendars for IG, FB and Email Campaigns.
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Project End
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No Deliverables
No deliverables are required for this action item.
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Social Media & Email Marketing Plan Creation
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
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Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Rutgers University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |