Project Title: Go-to-Market Strategy for Iconically Marketplace
Iconically
| Details | |
|---|---|
| Project Title | Go-to-Market Strategy for Iconically Marketplace |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Iconically is a video Q&A platform where icons share advice and influence in order to accelerate sales for diverse founders and social entrepreneurs. It’s like SharkTank, but we help companies get customers instead of cash so they keep their equity. Our goal is to help one-million BIPOC and Women-owned businesses achieve one-million or more dollars in sales.
Our mission is to provide underrepresented entrepreneurs a more efficient way to connect with mission-driven icons that can help scale and promote their business. Our activities will be focused around identifying and recruiting candidates on both sides of the marketplace.
Our KPI are centered around founders, icons and sponsors. Recruitment goals stand at 1000, 100 and 10; respectively.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Iconically - Go-to-Market Strategy for Iconically Marketplace
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Mon, 05/16/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Target Markets Research Complete
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will have complete research and created a report on all target audiences and reach identified including in depth psychographics.
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Meet with Industry Partner
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No Deliverables
No deliverables are required for this action item.
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Description:
Meet Derek Muhney, Director of Marketing & Strategy.
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Social Media & Email Marketing Research
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will have completed research on the many different approaches on how to grow a social media following, with high engagement on instagram and facebook as well as best email campaigns to engaged and inform.
This will require a detailed outline of types of content, actions taken and results achieved / expected results
Keeping in mind the specific goals of the organization: increase following, engagement, attendance and to get them into our email or SMS lists.
To be submitted for review to determine next steps
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Project Launch
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No Deliverables
No deliverables are required for this action item.
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Description:
You will learn about the company, its past activities and future growth plans.
From there you will receive your first assignment that will be the next milestone.
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Final Content Calendars Due
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
You will present the final content calendars for IG, FB and Email Campaigns.
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Project End
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No Deliverables
No deliverables are required for this action item.
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Social Media & Email Marketing Plan Creation
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Once the team has determined from your research, how to move forward, you will then have to create the detailed map and content calendars for Instagram, Facebook and Email.
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Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Rutgers University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |