Project Title: Identify the best go-to-market pricing strategy for a competitive eCommerce fulfillment business
PackDash
| Details | |
|---|---|
| Project Title | Identify the best go-to-market pricing strategy for a competitive eCommerce fulfillment business |
| Project Topics | Growth Strategy Marketing Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
As a warehousing and logistics start-up, our success depends on our ability to quote a price and execute profitably. Quote too low and we end up in a bad, low margin situation. Quote too high and we usually lose out on the opportunity to a competitor. We need to find a healthy balance based on all the potential variables and the competitive marketplace. It would also be helpful to better understand how our value proposition compares and what types of differentiation opportunities could exsist. We are looking to lock in our offering in 2022 and ensure we're priced right for growth.
We could benefit from competitive analysis of the industry, pricing of competitive services, and a comparison of our offering to other similar companies. This will require internet research, interviews, and financial analysis.
- Perceptual Maps
- Pricing comparison by Service
- Recommended target customers or markets
- Go to market strategy
|
| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
PackDash - Identify the best go-to-market pricing strategy for a competitive eCommerce fulfillment business
|
Due Date
|
Activities |
Deliverables
|
Status
|
Action | |
|---|---|---|---|---|---|
|
Tue, 01/04/22
12:00 AM
UTC
|
Week Eleven Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Sat, 04/02/22
12:00 AM
UTC
|
Week Three Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Sat, 04/02/22
12:00 AM
UTC
|
Student Temperature Check #1
|
Required Evaluation
Evaluation submission is required.
|
|||
|
Description:
|
|||||
|
Sun, 04/03/22
12:00 AM
UTC
|
Week Seven Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Sun, 04/03/22
12:00 AM
UTC
|
Student Temperature Check #2
|
Required Evaluation
Evaluation submission is required.
|
|||
|
Description:
|
|||||
|
Mon, 05/16/22
12:00 AM
UTC
|
Program Kickoff
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Location:
|
|||||
|
Sun, 06/05/22
12:00 AM
UTC
|
Week Sixteen Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Thu, 08/04/22
12:00 AM
UTC
|
Week Twelve Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Wed, 11/02/22
12:00 AM
UTC
|
Week Four Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Thu, 11/03/22
12:00 AM
UTC
|
Week Eight Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
|
|||||
|
Week Fourteen Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Fifteen Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Seventeen Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Peer Assessment Survey
|
Required Evaluation
Evaluation submission is required.
|
||||
|
Final Self Assessment Survey for Students
|
Required Evaluation
Evaluation submission is required.
|
||||
|
Confidentiality and Rules of Engagement
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
Description:
REMINDER OF CONFIDENTIALITY During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
|
|||||
|
Upload Resumes
Required Deliverable
|
Required Deliverable
Deliverable submission is required.
|
||||
|
Description:
Students upload resumes using the above link
|
|||||
|
Co-Op Begins
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Kick Off Student Self Assessment
|
Required Evaluation
Evaluation submission is required.
|
||||
|
Description:
|
|||||
|
Week One Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Two Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Five Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Six Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Nine Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Ten Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
|
Week Thirteen Tasks and Deliverables Due
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
|
|||||
Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Rutgers University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |