Project Title: Introduction of Lesielle in the USA
SGN Holding
| Details | |
|---|---|
| Project Title | Introduction of Lesielle in the USA |
| Project Topics | Data Management Growth Strategy Marketing Operations Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
We are introducing a very disruptive product to the skincare market. We have the opportunity to lead a category that has not a clear dominant player. We need to make the right choices in terms of: price positioning, distribution and marketing.
* Market research: business potential evaluation
* Validation of different distribution strategies
* Define the customer avatar
* Set the right marketing strategy
We can become an important player on the skincare industry, not just by introducing a product but to create a subcategory that today doesn't exist.
Results we are looking for: Building a solid path to grow (distribution and marketing)
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
SGN Holding - Introduction of Lesielle in the USA
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Due Date
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Activities |
Deliverables
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Status
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Tue, 01/04/22
12:00 AM
UTC
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Week Eleven Tasks and Deliverables Due
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No Deliverables
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Sat, 04/02/22
12:00 AM
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Week Three Tasks and Deliverables Due
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No Deliverables
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Sat, 04/02/22
12:00 AM
UTC
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Student Temperature Check #1
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Required Evaluation
Evaluation submission is required.
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Description:
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Sun, 04/03/22
12:00 AM
UTC
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Week Seven Tasks and Deliverables Due
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No Deliverables
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Sun, 04/03/22
12:00 AM
UTC
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Student Temperature Check #2
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Required Evaluation
Evaluation submission is required.
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Description:
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Mon, 05/16/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
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Location:
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Sun, 06/05/22
12:00 AM
UTC
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Week Sixteen Tasks and Deliverables Due
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No Deliverables
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Thu, 08/04/22
12:00 AM
UTC
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Week Twelve Tasks and Deliverables Due
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No Deliverables
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Wed, 11/02/22
12:00 AM
UTC
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Week Four Tasks and Deliverables Due
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No Deliverables
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Thu, 11/03/22
12:00 AM
UTC
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Week Eight Tasks and Deliverables Due
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Week Fourteen Tasks and Deliverables Due
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Week Fifteen Tasks and Deliverables Due
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No Deliverables
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Week Seventeen Tasks and Deliverables Due
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No Deliverables
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Peer Assessment Survey
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Required Evaluation
Evaluation submission is required.
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Final Self Assessment Survey for Students
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Required Evaluation
Evaluation submission is required.
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Confidentiality and Rules of Engagement
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No Deliverables
No deliverables are required for this action item.
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Description:
REMINDER OF CONFIDENTIALITY During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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Upload Resumes
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Students upload resumes using the above link
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Co-Op Begins
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No Deliverables
No deliverables are required for this action item.
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Kick Off Student Self Assessment
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Required Evaluation
Evaluation submission is required.
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Description:
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Week One Tasks and Deliverables Due
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No Deliverables
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Week Two Tasks and Deliverables Due
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Week Five Tasks and Deliverables Due
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Week Six Tasks and Deliverables Due
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Week Nine Tasks and Deliverables Due
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Week Ten Tasks and Deliverables Due
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No Deliverables
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Week Thirteen Tasks and Deliverables Due
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No Deliverables
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Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Rutgers University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |