ProgramsFall 2020 IACBE Live Case CompetitionProjectsDevelop a Roll-Out Strategy to Virtually Engage 4000 Committed Volu...

Project Title: Develop a Roll-Out Strategy to Virtually Engage 4000 Committed Volunteers at RMHC Jax through 2021.

Ronald McDonald House Charities of Jacksonville

Details
Project Title Develop a Roll-Out Strategy to Virtually Engage 4000 Committed Volunteers at RMHC Jax through 2021.
Project Topics Corporate Social Responsibility Growth Strategy Marketing Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The Ronald McDonald House Charity of Jacksonville (RMHC Jax) serves as a “home away from home” for families who need to be near a hospital for their child’s medical treatment. At RMHC Jax, families are provided lodging, meals, transportation and a community of compassionate care.
RMHC Jax serves over 1500 families a year from 21 states and 14 foreign countries. In order to do so, the typically in-person volunteer base is critical to the operational success of the House. Volunteers also tend to be dedicated donors that organize offsite fundraisers and other types of awareness campaigns.
As a result of COVID-19, the RMHC Jax needs to develop several strategies to engage the 4000+ volunteers who have different demographics and engagement interests. This diverse network of volunteers is eager to serve when asked and can contribute through a variety of different ways.  Volunteers hail from local corporations, universities, high schools, friends of families that are receiving care, as well as the local Jacksonville community. Traditionally, these volunteers engage through meal prep, front desk operations, greeting, decorating, education, games and entertainment, facility maintenance and management, as well as fundraising.
For example, past volunteer engagements have included students from the University of North Florida who spent time baking, crafting, and playing sports with kids at the RMHC Jax.
Your objective through this engagement is to help the RMHC Jax craft a strategy to leverage and engage their network of virtual volunteers. Not only are they looking for good ideas for campaigns and events, but they are also looking for implementation strategies and ways they can measure success.
Since COVID-19, RMHC Jax has tried the following virtual engagement tactics as examples:
  1. RMHC Jax is hosting their Annual “Light Up the House 5K”on Saturday, December 5th in a Virtual format for the first time ever. This event is being supported by the UNF Athletic Department. Their goal is to engage 1000 student athletes from UNF, in addition to their volunteer network.
  2. RMHC Jax hopes to leverage the UNF Taylor Leadership Institute to engage in non-profit fundraising around the Light Up the House 5K.
  3. RMHC Jax hosted their first-ever virtual cooking class with their in-house chef. There's deep interest in further classes and RMHC Jax hopes to distribute the experience more widely with the help of local news networks.
  4. RMHC Jax is engaging their corporate sponsors through their Deck the Doors Campaign, which they are facilitating virtually for the first time. The Deck the Doors Campaign is an opportunity for supporters to write short notes on paper lightbulbs that are used to decorate all of the doors throughout the House.
  5. Additional tactics used by the RMHC Jax include bingo nights, book readings, and virtual scavenger hunts.
Helpful Resources:
  1. RMHC Jax Annual Report
  2. A video from Diane Boyle the RMHC Jax, Executive Director
  3. Video montage of volunteer opportunities
  4. The RMHC Jax Mission Video that takes a look inside the House, amenities and programs with interviews from the families.
  5. Deck the Doors Guide
  6. UNF Cross Sector Collaboration Video
  7. CapSource IACBE Live Case Competition Rules
Project Synopsis: Activities/Actions Required

  1. Assessment of Current Volunteer Engagement

    • Analyze the existing volunteer engagement strategies and their effectiveness.
    • Review past volunteer activities, focusing on those that have been transitioned to virtual formats.
  2. Volunteer Demographics and Interests Analysis

    • Conduct surveys and interviews to understand the demographics and engagement interests of the volunteer base.
    • Identify key segments within the volunteer network (e.g., local corporations, universities, high schools, community groups).
  3. Strategy Development for Virtual Engagement

    • Develop innovative virtual engagement ideas and campaigns tailored to different volunteer segments.
    • Propose virtual activities that align with the interests and capabilities of volunteers (e.g., virtual cooking classes, bingo nights, scavenger hunts).
  4. Implementation Plan

    • Create a detailed implementation plan for the proposed virtual engagement strategies.
    • Outline necessary resources, timelines, and responsible parties for each activity.
  5. Measurement and Evaluation Framework

    • Develop metrics and tools to measure the success and impact of virtual engagement strategies.
    • Propose methods for regular feedback and continuous improvement of volunteer engagement initiatives.
Project Synopsis: Expected Results
  • Increased participation rates in virtual volunteer activities.
  • Positive feedback from volunteers on the virtual engagement initiatives.
  • Successful execution of virtual events with high engagement levels (e.g., number of attendees, interactions).
  • Enhanced retention and satisfaction rates among volunteers.
  • Successful fundraising and awareness campaigns facilitated through virtual volunteer activities.

Project Timeline

Ronald McDonald House Charities of Jacksonville - Develop a Roll-Out Strategy to Virtually Engage 4000 Committed Volunteers at RMHC Jax through 2021.
Due Date
Activities
Deliverables
Status
Action
Tue, 02/11/20
12:00 AM UTC
LIVE CASE COMPETITION WEBINAR KICKOFF:
No Deliverables
No deliverables are required for this action item.
Description:
Student teams and faculty members from around the world will join us by webinar to hear more about the host company and case challenge directly from key company leaders. Watch the recording:�https://capsource.io/rmhcjax-materials/
Sun, 04/12/20
12:00 AM UTC
LIVE CASE COMPETITION WRAP-UP WEBINAR, WINNERS ANNOUNCED
No Deliverables
No deliverables are required for this action item.
Description:
CapSource and the Host Company will wrap up the competition by recognizing the Top-2 teams for the Graduate and Undergraduate Competition Cohorts. Zoom Link:�https://us02web.zoom.us/j/4082595973
Thu, 06/11/20
12:00 AM UTC
LIVE CASE COMPETITION REGISTRATION DEADLINE
No Deliverables
No deliverables are required for this action item.
Thu, 06/11/20
12:00 AM UTC
MANDATORY KICKOFF SURVEY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete this 2-minute assessment!
Fri, 09/11/20
12:00 AM UTC
Submit any questions for RMHC Jax to address during the upcoming Q&A webinar.
Required Deliverable
Required Deliverable
Deliverable submission is required.
Fri, 09/11/20
12:00 AM UTC
Questions for RMHC Jax Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Form Link:�https://forms.gle/ZCDw4phaMWunqbxo6
Mon, 11/02/20
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Thu, 11/12/20
12:00 AM UTC
MANDATORY COMPETITION WRAP-UP SURVEY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete this 2-minute survey, especially if you want an Experiential Learning Certificate showcasing all your hard work!
FINAL DELIVERABLES DUE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please submit your 5-page written report (+ appendix) in PDF format and link to your 3-minute explainer video to via this�form�by 12:00 PM ET.�Late submissions will not be accepted.
LIVE CASE COMPETITION Q&A SESSION
No Deliverables
No deliverables are required for this action item.
Description:
All participating students and faculty will be invited back for a webinar to hear an update from company leadership (including time for Q&A). Zoom Link:�https://us02web.zoom.us/j/4082595973

Teams

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