Project Title: Coinsource Spring 2021 Internship Challenge
Coinsource
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| Project Title | Coinsource Spring 2021 Internship Challenge |
| Project Topics | Customer Service & Account Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Coinsource is launching an online marketplace with features that will greatly expand digital currency’s relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsource’s unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Prior to the marketplace, Coinsource will be launching an app that is going to be a complete game changer for the industry and will have features and services that no other operator currently offers.
Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Z’ers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Coinsource - Coinsource Spring 2021 Internship Challenge
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Due Date
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Activities |
Deliverables
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Status
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Mon, 03/08/21
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Mon, 04/05/21
12:00 AM
UTC
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Internship Wrap-up Webinar & Debrief @ 12:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
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Sat, 09/04/21
12:00 AM
UTC
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Milestone #2: Conduct a Customer Profile Analysis
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Suggested Deliverable: Customer profile analysis report and presentation. Be prepared to highlight your deliverable during the upcoming Check-In Webinar
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Sun, 09/05/21
12:00 AM
UTC
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Final Self Evaluation Survey Due
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/d7whqw1HJRGuRuwc9
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Sun, 09/05/21
12:00 AM
UTC
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Final Peer Evaluation Survey Due
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/vh1aBfJEqyppgtpF7
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Wed, 11/03/21
12:00 AM
UTC
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OPTIONAL: Pre-Kickoff Happy Hour Meet & Greet @ 5:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Join us to meet fellow interns and ask questions about the upcoming experience
Link: https://us02web.zoom.us/j/4082595973
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Wed, 11/03/21
12:00 AM
UTC
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Upload Signed NDA
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
During this program, you'll be working on a real project posed by a real industry partner.�Download and sign this NDA.
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Thu, 11/04/21
12:00 AM
UTC
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Temperature Check #2 Evaluation Survey Due
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/KhPao7WZgLDwFBpGA
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Check-In Webinar #3 @ 12:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Recording: https://www.loom.com/share/c22a38d343ee498485e372b59e22a0d2
Password: CS001
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Coinsource Office Hours
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No Deliverables
No deliverables are required for this action item.
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Description:
Meeting link: https://us02web.zoom.us/j/4082595973
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Top-4 Teams Present @ 12:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Meeting link: https://us02web.zoom.us/j/4082595973
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Submit Questions for Check-In Webinar
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/SD2TXCk7mt7fnimz5
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Check-In Webinar #1 @ 12:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Webinar Recording: https://www.loom.com/share/43c977ae67174aad9c1eef95a69b08a1
Password: CS001
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Submit Questions for Check-In Webinar
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/SD2TXCk7mt7fnimz5
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Kickoff Webinar @ 12:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Meet with Coinsource's leadership to learn more about the company and project.
Recording: https://www.loom.com/share/272092345f2c4b74974bf9ddadfeaaf4
Password: CS001
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Kickoff Evaluation Survey Due
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/UnM8vQMJoNj6d2LdA
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Milestone #1: Define the Coinsource Brand and Product
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Suggested Deliverable: Elevator pitch - Why choose Coinsource?
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Milestone #3: Conduct a Competitor Analysis
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Suggested Deliverable: Competitor analysis value proposition statement report and presentation.
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Milestone #4: Propose a go-to-market strategy for bringing about the company�s goals for the campaign and increase in conversions
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Suggested Deliverable: Go-to-Market Playbook
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Check-In Webinar #2 @ 12:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Recording: https://www.loom.com/share/7291a2724534408187b0409c6695033e
Password: CS001
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Temperature Check #1 Evaluation Survey Due
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No Deliverables
No deliverables are required for this action item.
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Description:
Survey link: https://forms.gle/KhPao7WZgLDwFBpGA
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Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |