ProgramsMBA Business Consulting (Spring 2022)ProjectsWhitespace Opportunity for Super Brands in the Energy Drink Space

Project Title: Whitespace Opportunity for Super Brands in the Energy Drink Space

Super Coffee (Super Brands)

Details
Project Title Whitespace Opportunity for Super Brands in the Energy Drink Space
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
What is the opportunity for Super Brands in the energy drink space? What type of product should we be creating? Who should we partner with (property or celebrity) to market it? Landscape research - who is big in the space right now? what flavors, brands, varieties, sizes and vessels are winning? Which sub categories are most relevant to Super Brands (Gym, Gaming, Work, Late-Night) Consumer Interviews - talk to 18-29 year olds and get a better understanding of how Energy Drinks fit into their lives. How do they make them feel? -What's Cool?- Which brands and celebs are garnering the attention of the Energy Drinking crowd. -Overall Strategy- Based on the above research - what should the direction of a potential Super Brands energy drink take? Who should Super Brands partner with? Well researched landscape mapping and consumer interviews that help give us a strong understanding of the potential whitespaces in the category for Super Brands
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Super Coffee (Super Brands) - Whitespace Opportunity for Super Brands in the Energy Drink Space
Due Date
Activities
Deliverables
Status
Action
Tue, 01/25/22
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Sat, 02/05/22
12:00 AM UTC
Deliverable(s) #4 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Sat, 02/05/22
12:00 AM UTC
Final Presentations Webinar
No Deliverables
No deliverables are required for this action item.
Description:
We�ll find a time on this day to do a webinar and have the students present their final deliverables to the Industry Partner. Meeting link:� Meeting link to come
Fri, 11/04/22
12:00 AM UTC
Deliverable(s) #3 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Mon, 12/05/22
12:00 AM UTC
Project Self Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:

Complete End of Project SELF Evaluation

Form link:�https://forms.gle/J82TbRFVfewtncsx8
Mon, 12/05/22
12:00 AM UTC
Project Peer Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:

Complete End of Project PEER Evaluation

Form link:�https://forms.gle/HDx6waAkNd12LBMp7
Deliverable(s) #1 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable(s) #2 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Temperature Check Survey Due
Required Evaluation
Evaluation submission is required.
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Description:

TEMPERATURE CHECK SURVEY DUE

Form link:�https://forms.gle/iVhLaqDGsd5vKSYr6
Kick Off Webinar
No Deliverables
No deliverables are required for this action item.
Description:
We�ll find a time on this day to web conference our Industry Partner into our class to kickoff the project. Meeting link: Meeting link to come
Reminder of Confidentiality
No Deliverables
No deliverables are required for this action item.
Description:

REMINDER OF CONFIDENTIALITY

During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Kick Off Evaluation Due
No Deliverables
No deliverables are required for this action item.
Description:

KICKOFF EVALUATION DUE

Form link:�https://forms.gle/J7VtkDkJvfD3VFxH8

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