Project Title: True Religion Growth & Marketing Strategy Project
True Religion
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| Project Title | True Religion Growth & Marketing Strategy Project |
| Project Topics | Customer Service & Account Management Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | The denim market today is more saturated than ever, with many legacy brands winning over consumers with nostalgia and brand loyalty. Eye-catching new labels with innovative products and advertising are grabbing up market share. With recent changes to the company’s organization, and revision of the brand’s logo and pricing structure, True Religion is looking to stimulate growth in their eCommerce business. It’s an exciting time in the brand’s evolution, and True Religion is counting on you to propose one strategy and course of action that will have a monumental impact on the business! You’ll gain hands-on experience with a brand in the midst of a turnaround and aiming to double their eCommerce business in three years and triple the business in five years.
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| Project Synopsis: Expected Results |
Project Timeline
True Religion - True Religion Growth & Marketing Strategy Project
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Due Date
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Activities |
Deliverables
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Sat, 01/02/21
12:00 AM
UTC
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REMINDER OF CONFIDENTIALITY
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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Tue, 02/02/21
12:00 AM
UTC
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Kickoff Webinar 11:15 AM - 12:15 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Angela, EVP of Digital, and Michael, CEO from True Religion's leadership team to present an overview of the business and the case challenge via Zoom.
WATCH THE RECORDING
Password: ai0#!m#h
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Tue, 02/02/21
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Sun, 05/02/21
12:00 AM
UTC
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KICKOFF EVALUATION DUE
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No Deliverables
No deliverables are required for this action item.
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Description:
FORM UPDATED 2/4/21: https://forms.gle/kHbCyZmf5FkWUSA57
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Mon, 05/03/21
12:00 AM
UTC
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TOP FOUR TEAMS! Present Directly to True Religion Executive Team @ 3:00 PM - 4:00 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
via Zoom: https://fit.zoom.us/j/98798197516
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Tue, 11/02/21
12:00 AM
UTC
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SUBMIT QUESTIONS FOR Q&A
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No Deliverables
No deliverables are required for this action item.
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Description:
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Fri, 12/03/21
12:00 AM
UTC
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Complete End of Project PEER Evaluation
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No Deliverables
No deliverables are required for this action item.
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Description:
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Fri, 12/03/21
12:00 AM
UTC
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Complete End of Project SELF Evaluation
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No Deliverables
No deliverables are required for this action item.
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Description:
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UPLOAD LINK TO 3-MINUTE RECORDED FINAL PRESENTATION
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Florida Tech to Submit TOP 10 TEAM Submissions to True Religion
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No Deliverables
No deliverables are required for this action item.
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Description:
True Religion to confirm top-4 for presentation by Tuesday, March 2nd
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UPLOAD LINK TO 5-PAGE EXECUTIVE MEMO
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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TEMPERATURE CHECK SURVEY DUE
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No Deliverables
No deliverables are required for this action item.
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Description:
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Mid-Point Check-In Q&A Webinar @ 11:15 AM ET - 12:15 PM ET
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No Deliverables
No deliverables are required for this action item.
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Description:
Angela, EVP of Digital, and Zihaad, Creative Director, and Michael, CEO from True Religion will attend the webinar for Q&A via Zoom: https://fit.zoom.us/j/94121541693
Watch this True Religion video featuring Zihaad Wells to better understand Zihaad's role: https://www.youtube.com/watch?v=_C04-mmVg5k
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Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |