Project Title: MARKETING & BRANDING for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Rocco Totino)
Tribeca Macadamia Nut Project
| Details | |
|---|---|
| Project Title | MARKETING & BRANDING for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Rocco Totino) |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Martha’s Macadamia Farm is planning to capitalize on the growing popularity of dairy alternatives in the United States and expand their business by selling macadamia nut milk. Before launching their new product, Martha’s needs to understand the current marketplace, determine their branding and positioning, and develop a go to market strategy. Help Martha’s prepare for their product launch by addressing the issues below.
|
| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Tribeca Macadamia Nut Project - MARKETING & BRANDING for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Rocco Totino)
|
Due Date
|
Activities |
Deliverables
|
Status
|
Action | |
|---|---|---|---|---|---|
|
Mon, 01/25/21
12:00 AM
UTC
|
Program Kickoff
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Location:
|
|||||
|
Tue, 03/02/21
12:00 AM
UTC
|
Project Working Session
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Description:
3:45���5:30�PM�ET:
Students are distributed into Zoom breakout rooms based on small team assignments. Project facilitators focus on bouncing between room-to-room to check in. Founders,�Beatriz�and�Remy�will�be�available�in�main�Zoom�room�and�on�Microsoft�Teams�for�Q&A
|
|||||
|
Tue, 03/02/21
12:00 AM
UTC
|
UPLOAD WIP DELIVERABLE
Required Deliverable
|
Required Deliverable
Deliverable submission is required.
|
|||
|
Description:
Each team must upload their WIP deliverable for review
|
|||||
|
Tue, 03/02/21
12:00 AM
UTC
|
Project Intro Presentation
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Description:
3:30- 3:45 Martha's Macadamia Founders, Beatriz & Remy Picard, will present on Martha�s Macadamias Farm, Macadamia Milk Product Vision, and the 4 Project Topics via Zoom: https://fordhamgsb.zoom.us/j/9133276959
|
|||||
|
Fri, 04/02/21
12:00 AM
UTC
|
ANY QUESTIONS?
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Description:
Beatriz will be doing as much as possible throughout the week to support you, including keeping this Curated Project Resources Document updated based on your questions.
If you have any further questions, please feel free to reach out to: bpicard@fordham.edu
|
|||||
|
Fri, 07/02/21
12:00 AM
UTC
|
UPLOAD FINAL DELIVERABLE
Required Deliverable
|
Required Deliverable
Deliverable submission is required.
|
|||
|
Description:
Each team must upload their deliverable for review so company and course leadership can review materials before debrief session. You can upload directly after the working session on 2/3 or meet with your team again to finalize your suggestions if you'd like.
|
|||||
|
Sat, 10/02/21
12:00 AM
UTC
|
Debrief with Martha's Leadership
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Description:
4:30 � 5:30 Wrap Up Session and Debrief
|
|||||
|
End of Project Evaluation
|
Required Evaluation
Evaluation submission is required.
|
||||
|
Description:
Please�take�a�moment�to�reflect�on�your�experience:
https://forms.gle/6xnkdqcrTQoZX3c16
|
|||||
|
Submit Project Preferences
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
Description:
PLEASE COMPLETE THIS PROJECT PREFERENCES SURVEY: https://forms.gle/EegyJnxUfwEUYSK5A
|
|||||
|
Students Receive Project Access
|
No Deliverables
No deliverables are required for this action item.
|
||||
|
Description:
Students can begin viewing Company Overview and Project Descriptions.
|
|||||
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |