Project Title: MARKETING: The Changing Customer Buyer Journey – Winning Strategies for B2B Marketing
Vitech Systems Group
| Details | |
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| Project Title | MARKETING: The Changing Customer Buyer Journey – Winning Strategies for B2B Marketing |
| Project Topics | Growth Strategy Marketing Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
The emphasis on inbound marketing has caused a shift in how B2B buyers make informed buying decisions and engage with salespeople. In addition, the buying process has changed with many stakeholders involved in the process today.
Marketers need to find ways to reach their buyers and simplify the buyer journey. In addition, B2B companies need to find ways to stay competitive and setting their brand apart from the competition.
In an ever-changing market, what should Vitech do to stand out and win business? How can we help simplify the buying journey and reach out to various stakeholders involved in the buying process?
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Vitech Systems Group - MARKETING: The Changing Customer Buyer Journey – Winning Strategies for B2B Marketing
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Due Date
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Activities |
Deliverables
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Status
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Thu, 03/11/21
12:00 AM
UTC
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Debrief Session with Vitech
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No Deliverables
No deliverables are required for this action item.
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Description:
Each of the four projects will be debriefed in this order. Included in the debrief is an opportunity for Vitech to provide their feedback on deliverables and students to share reflections based on what they learned.
3:30 - 4:00 PM: PRODUCT DEVELOPMENT: Data and Analytics New Offering Analysis
4:00 - 4:30 PM: TALENT MANAGEMENT: How to Win the Competition for Technology Talent
4:30 - 5:00 PM: DELIVERY: Solutions Standardization
5:00 - 5:30 PM: MARKETING: The Changing Customer Buyer Journey � Winning Strategies for B2B Marketing
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Fri, 06/11/21
12:00 AM
UTC
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Final Peer Evaluation Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/qP6JwPc8wVKFqsJW6
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Fri, 06/11/21
12:00 AM
UTC
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Final Self Evaluation Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/fnv47sPFqjVZyrtT9
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Wed, 10/27/21
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Kickoff Evaluation Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/o47W3NjXWmoQ4BzW6
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Presentation - Overview of Vitech
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No Deliverables
No deliverables are required for this action item.
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Description:
3:30 - 4:00 PM ET - Vitech Overview
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Project Breakout Sessions
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No Deliverables
No deliverables are required for this action item.
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Description:
4:00 - 4:30 PM ET: Overview of Project
4:30 - 5:30 PM ET: Working Session + Office Hours with Vitech Contact
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Temp Check Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/mQTcH4a5h4pLet269
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Upload R�sum�
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Submit Final Presentation
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Upload your Presentation in PDF Form
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Teams Finalized
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No Deliverables
No deliverables are required for this action item.
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Description:
Students Ramp-up for Assigned Project
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Submit Link to 5-Minute Video Pitch
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Please submit a link to your 5-minute recorded video pitch introducing yourselves and summarizing your creative approach to solving the challenge presented by Vitech. We recommend recording and uploading your video using one of the following tools: YouTube, Vimeo, Zoom, Loom, DropBox, and/or Google Drive.
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STUDENT ON-BOARDING BEGINS!
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No Deliverables
No deliverables are required for this action item.
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REMINDER OF CONFIDENTIALITY
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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SUBMIT PROJECT PREFERENCES
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: Project Preference Survey
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Program Managers
| Name | Organization |
|---|---|
| Linda Agnew | Fordham University |
| Alex Markle | Fordham University |
| Beatriz Picard | Fordham University |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |