ProgramsMartha's Macadamias MBA Hack-A-Thon (Fall 2022)ProjectsPRICING STRATEGY for Martha’s Macadamias Farm, Macadamia Milk Produ...

Project Title: PRICING STRATEGY for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Brian Huse)

Tribeca Macadamia Nut Project

Details
Project Title PRICING STRATEGY for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Brian Huse)
Project Topics Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The goal of this project is to provide Martha’s Macadamia Farm with pricing suggestions. In the U.S., currently, there are numerous nut milk products available for retail purchase. The client would like us to help them come up with an appropriate pricing strategy and price suggestion for its mainstream milk product. How would you go about it based on the below two factors: (1) Comparable products that already exist in the U.S. market (2) COGS (Assuming $0.50 higher than the average nut milk product)
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Tribeca Macadamia Nut Project - PRICING STRATEGY for Martha’s Macadamias Farm, Macadamia Milk Product Launch Strategy (Brian Huse)
Due Date
Activities
Deliverables
Status
Action
Mon, 01/25/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Tue, 03/02/21
12:00 AM UTC
Each team must upload their WIP deliverable for review.
Required Deliverable
Required Deliverable
Deliverable submission is required.
Tue, 03/02/21
12:00 AM UTC
Project Intro Presentation
No Deliverables
No deliverables are required for this action item.
Description:
3:30- 3:45 Martha\'s Macadamia Founders, Beatriz & Remy Picard, will present on Martha�s Macadamias Farm, Macadamia Milk Product Vision, and the 4 Project Topics via Zoom:�https://fordhamgsb.zoom.us/j/9133276959
Tue, 03/02/21
12:00 AM UTC
Project Working Session
No Deliverables
No deliverables are required for this action item.
Description:
3:45���5:30�PM�ET: Students are distributed into Zoom breakout rooms based on small team assignments. Project facilitators focus on bouncing between room-to-room to check in. Founders,�Beatriz�and�Remy�will�be�available�in�main�Zoom�room�and�on�Microsoft�Teams�for�Q&A
Fri, 04/02/21
12:00 AM UTC
ANY QUESTIONS?
No Deliverables
No deliverables are required for this action item.
Description:
Beatriz will be doing as much as possible throughout the week to support you, including keeping this�Curated Project Resources Document�updated based on your questions. If you have any further questions, please feel free to reach out to:�bpicard@fordham.edu
Fri, 07/02/21
12:00 AM UTC
UPLOAD FINAL DELIVERABLE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Each team must upload their deliverable for review so company and course leadership can review materials before debrief session. You can upload directly after the working session on 2/3 or meet with your team again to finalize your suggestions if you\'d like.
Sat, 10/02/21
12:00 AM UTC
Debrief with Martha's Leadership
No Deliverables
No deliverables are required for this action item.
Description:
4:30 � 5:30 Wrap Up Session and Debrief
End of Project Evaluation
No Deliverables
No deliverables are required for this action item.
Description:
Please�take�a�moment�to�reflect�on�your�experience:�https://forms.gle/6xnkdqcrTQoZX3c16
Students Receive Project Access
No Deliverables
No deliverables are required for this action item.
Description:
Students can begin viewing Company Overview and Project Descriptions.
Submit Project Preferences
No Deliverables
No deliverables are required for this action item.
Description:
PLEASE COMPLETE THIS PROJECT PREFERENCES SURVEY:�https://forms.gle/EegyJnxUfwEUYSK5A

Program Managers

Name Organization
Ashley Mc Neill University of Florida

Teams

Team Name  Project Name  Team Members 
No Teams Available