Project Title: Enhance Digital Marketing Strategy to serve us better.
Crafty Ales & Lagers
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| Project Title | Enhance Digital Marketing Strategy to serve us better. |
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| Project Synopsis: Challenge/Opportunity | A little background---8 years ago we had 1 other brewery within 20 miles of our brewery, today we have 19 other breweries in the same region. So, to make sure we generate more visits to our website and social media platforms that will in turn drive potential (and existing) consumers to our brewery we need to: - Conduct SWOT analysis to evaluate existing digital marketing presence - Enhance content marketing and develop strategies that are sustainable - Search Engine optimization - Gain detailed insights on advanced web analytics. Learn how to employ Google’s popular tools like Keywords Trends and Search Console, etc. …Improving local SEO (20 Mile radius) - we want our website to draw in more new organic traffic as well as keep our current customers up-to-date. - Engage in more and better formulated Social Media Marketing and Email Marketing campaigns - Eventually we would also like to pursue the possibility of developing Influencer Marketing strategies
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Project Timeline
Crafty Ales & Lagers - Enhance Digital Marketing Strategy to serve us better.
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Due Date
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Deliverables
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Fri, 04/09/21
12:00 AM
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Deliverable #3 Due
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Deliverable submission is required.
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Mon, 05/10/21
12:00 AM
UTC
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Temp Check #1 Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/W6CRiKmCr4dugbkr5
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Sat, 07/10/21
12:00 AM
UTC
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Submit Deliverable #1
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Sat, 09/11/21
12:00 AM
UTC
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Temp Check #3 Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link:�https://forms.gle/W6CRiKmCr4dugbkr5
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OFFICIAL PROJECT END
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No Deliverables
No deliverables are required for this action item.
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Final Peer Evaluation Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/kdFrPmuYGQ4NxUH78
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Final Self Evaluation Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/EuKdoC5fSmRjwLTp6
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Submit Deliverable #2
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Deliverable submission is required.
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REMINDER OF CONFIDENTIALITY
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No Deliverables
No deliverables are required for this action item.
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Description:
During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
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Final Deliverable Due
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Deliverable submission is required.
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Kickoff Evaluation Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/vMLGRQcYWYEWqbodA
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OFFICIAL PROJECT START
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No Deliverables
No deliverables are required for this action item.
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Temp Check #2 Due
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Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/W6CRiKmCr4dugbkr5
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Program Managers
| Name | Organization |
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| Savita Hanspal | School of Education & Professional Studies |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |