Project Title: Launching Jersey Cares Digital Marketing 2.0 (Livingston, NJ)
Jersey Cares, Inc.
| Details | |
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| Project Title | Launching Jersey Cares Digital Marketing 2.0 (Livingston, NJ) |
| Project Topics | Corporate Social Responsibility Data Management Growth Strategy Marketing Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Evaluate our opportunities and create a strategy to capitalize on such opportunities to increase volunteer and donor engagement through digital marketing. PROJECT LOCATION: 290 West Mount Pleasant Avenue, Suite 1320, Livingston, NJ 07039
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| Project Synopsis: Activities/Actions Required | - Study existing digital marketing to create clear picture of starting point. This will include discussions with staff, review of social media pages/messaging, introduction to 2016 branding study, access to social media engagement metrics, and more.
- Analyze underutilized or unutilized social media channels for suitability for Jersey Cares messaging and content. - Include particular focus on YouTube and opportunities for low-investment videos of our work with viral potential. - Investigate potential to leverage cookies and opportunities to mine data collected to tailor outreach. - Explore low- and no-cost digital ads available to nonprofits. |
| Project Synopsis: Expected Results | As may be feasible within the timeframe, the primary deliverable will be a recommendations report to include:
- Recommended expansion of social media channels and outline of opportunities that make each new recommended channel desirable. - YouTube suitability for highlighting Jersey Cares' work and recommendations for video content. - A process flow for developing and capitalizing on cookies and the data gathered. - Links to applications or to make inquiries for gratis digital ads. |
Project Timeline
Jersey Cares, Inc. - Launching Jersey Cares Digital Marketing 2.0 (Livingston, NJ)
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Due Date
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Activities |
Deliverables
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Wed, 09/14/22
12:00 AM
UTC
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Students Project Matching Finalized
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Student teams are introduced to their client organizations
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Tue, 09/20/22
12:00 AM
UTC
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Confidentiality
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Please download, sign, and upload the standard Statement of Confidentiality
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Tue, 09/20/22
12:00 AM
UTC
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Deadline for Travel Arrangements
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
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Tue, 09/20/22
12:00 AM
UTC
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Upload Resume & Complete Profile
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Help your industry partners learn more about you! Make sure to complete building out your profile and upload your resume!
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Tue, 09/27/22
12:00 AM
UTC
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Pre-Engagement Self Assessment
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
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Mon, 10/10/22
12:00 AM
UTC
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Temperature Check #1
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Required Evaluation
Evaluation submission is required.
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Description:
Please provide your feedback by completing this TEMPERATURE CHECK before the end of the day!
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Mon, 10/10/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Students arrive on-site to begin working on the project. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
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Tue, 10/11/22
12:00 AM
UTC
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Temperature Check #2
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Required Evaluation
Evaluation submission is required.
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Description:
Please provide your feedback by completing this TEMPERATURE CHECK before the end of the day!
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Thu, 10/13/22
12:00 AM
UTC
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Final Presentations
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
On this day, client organization and students should schedule 30 to 90 minutes for a final presentation and debrief. This should ideally take place before 4:00 PM local time.
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Tue, 10/18/22
12:00 AM
UTC
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Post-Engagement Self Assessment
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Post-Engagement Self Assessment so we can hear more about your experience and help measure your learning and growth!
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Tue, 10/18/22
12:00 AM
UTC
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Post-Engagement Peer Assessment
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Required Evaluation
Evaluation submission is required.
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Description:
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