ProgramsMBA Interterm (Fall 2022)ProjectsHealth Equity Research & Operations Initiative - Marketing and Comm...

Project Title: Health Equity Research & Operations Initiative - Marketing and Communications Plan (Chicago, IL)

American Cancer Society

Details
Project Title Health Equity Research & Operations Initiative - Marketing and Communications Plan (Chicago, IL)
Project Topics Corporate Social Responsibility Growth Strategy Marketing Organizational Culture Product Design & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Analyze the American Cancer Society's brand, target supporter audience, and competitors to specifically recommend a health equity strategy (leaning heavily on the "H.E.R.O." assets) for effectively communicating the company’s health care access initiative to current and potential supporters. PROJECT LOCATION: 1 E Wacker Dr, Chicago, IL 60601 (15th Floor)
Project Synopsis: Activities/Actions Required
  1. Intro and research about the American Cancer Society's advancing health equity initiatives.
  2. Comprehensive review of all digital assets related to the H.E.R.O. initiative
  3. Understanding target audiences and populations we are trying to reach 
  4. Assessing what tools, resources, and technologies are needed to maximize awareness, visibility, and lead generation
  5. PRIORITY: A year-round distribution plan based on review of the H.E.R.O. campaign --  how do we get this in front of key stakeholders? How do we help our corporate, cancer support, and philanthropy teams message this out to potential supporters?
  6. Calls to Action or Action Items for prospective donors and supporters
Project Synopsis: Expected Results
Success is two-fold: 1) reaching the six populations challenged by health care inequities and making a difference in their ability to prevent and treat cancer 2) inspiring corporate, community partners, individual donors, or grassroots volunteers to support the H.E.R.O. initiative by funds, leadership, recruitment, volunteering, networking, etc. 

Results would be measured by digital metrics, lead generation numbers, and corporate supporter, community partner, individual donor, or grassroots volunteer conversions. 

Project Timeline

American Cancer Society - Health Equity Research & Operations Initiative - Marketing and Communications Plan (Chicago, IL)
Due Date
Activities
Deliverables
Status
Action
Wed, 09/14/22
12:00 AM UTC
Students Project Matching Finalized
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Location:
Event Description:
Student teams are introduced to their client organizations 
Tue, 09/20/22
12:00 AM UTC
Confidentiality
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Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Tue, 09/20/22
12:00 AM UTC
Deadline for Travel Arrangements
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Tue, 09/20/22
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Tue, 09/27/22
12:00 AM UTC
Pre-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
Mon, 10/10/22
12:00 AM UTC
Temperature Check #1
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Description:
Please provide your feedback by completing this TEMPERATURE CHECK before the end of the day!
Mon, 10/10/22
12:00 AM UTC
Program Kickoff
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Location:
Event Description:
Students arrive on-site to begin working on the project. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 10/11/22
12:00 AM UTC
Temperature Check #2
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Description:
Please provide your feedback by completing this TEMPERATURE CHECK before the end of the day!
Thu, 10/13/22
12:00 AM UTC
Final Presentations
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Location:
Event Description:
On this day, client organization and students should schedule 30 to 90 minutes for a final presentation and debrief. This should ideally take place before 4:00 PM local time.
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Post-Engagement Self Assessment so we can hear more about your experience and help measure your learning and growth!
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Peer Assessment
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