Project Title: Market Research for new Product Launch (Federal Government)
C Evans Consulting LLC
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| Project Title | Market Research for new Product Launch (Federal Government) |
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| Project Synopsis: Challenge/Opportunity |
Using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, we need market research that will drive/guide the marketing plan targeting this audience. We are focusing on 2 milestones to help formulate our plans; the first is scheduled interviews with potential buyers to help us understand their needs and buying habits. The second will be based on 3 major areas of research; Biggest Talent Acquisition / HR Challenges federal agencies face amid Covid-19, 2. Competitive analysis: who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #1)? 3. What are the recommendations for Training Product Launch based on the other research and interviews?
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Project Timeline
C Evans Consulting LLC - Market Research for new Product Launch (Federal Government)
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Due Date
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Deliverables
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Mon, 10/05/20
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Official Project Kickoff
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No Deliverables
No deliverables are required for this action item.
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Description:
We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
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Final Presentations
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
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Program Managers
| Name | Organization |
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| Alice Obermiller | University of Notre Dame |
Teams
| Team Name | Project Name | Team Members |
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| No Teams Available |