We want to work with a team of MBAs to explore partnering with employers to reach potential Hurry Home clients. We believe this can be an opportunity for employers to further support their employees financial health and stability while improving their retention, saving them from the costs of higher employee turnover. Hurry Home will benefit from this type of relationship by reaching new target demographics with stable incomes at a low acquisition cost. Our goal for collaborating with the Interterm team would be to create a playbook for how to pitch and work with these potential partners. This would include analyzing who's the right person to approach at a company, what sort of messaging is likely to appeal to them, what sort of materials should we prepare, etc.

HOST VENUE ADDRESS

• We have offices in Vested Interest, a mixed use space converted from a dry cleaning warehouse. The building is located at 251 E Sample St, South Bend, IN 46601

REQUIRED PREREQUISITES

• There are no required prerequisites, but experience in marketing or strategic partnerships could be beneficial

LEARNING OBJECTIVES

• Students will learn about a large segment of the US housing market that is typically overlooked
• Students will get experience with strategic partnerships, including conducting user research on partners, stakeholder mapping within established firms, tailoring a pitch for them, etc.
• Students will have the opportunity to build a marketing strategy to reach a low income demographic (64% AMI on average) generally considered hard to reach