1) To employ industry research to distill the most prominent commonalities within Wisconsin-based Fortune 1000 companiesÔÇÖ corporate social responsibility efforts.

• What traits occur most commonly among nonprofits they choose to partner with?
• What are common characteristics of the programs to which they devote the greatest financial support?
• What kinds of programs would they like to support that they have not yet come across?

2) To develop a corporate engagement strategy that responds directly to what these companies are seeking.

• Become well-acquainted with the corporate partnership opportunities offered by ACS in Wisconsin, and identify the most promising opportunities given the trends uncovered in step 1.
• Additionally, identify any CSR market segments that the American Cancer Society is neglecting to address, and thus missing out on promising opportunities.

HOST VENUE ADDRESS

• American Cancer Society, N19W24350 Riverwood Dr, Waukesha, WI 53188

REQUIRED PREREQUISITES

• N/A. Project should be approachable and achievable for any MBA candidate.

LEARNING OBJECTIVES

• To gain a more holistic understanding of the symbiosis between Wisconsin Fortune 1000 companies and nonprofit organizations.
• To research and identify the most common characteristics of nonprofit programs supported by Fortune 1000 companies in WI.
• To analyze the programs and engagement strategy of the American Cancer Society, identify strengths and weaknesses, and develop a strategy to grow and deepen CSR engagement with Fortune 1000 companies statewide.