ProgramsMBA IMMERSE Interterm (SPRING 2020)ProjectsDevelop a Partnerships Strategy

Project Title: Develop a Partnerships Strategy

ReserveBar LLC

Details
Project Title Develop a Partnerships Strategy
Project Topics Customer Service & Account Management Growth Strategy Marketing Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
ReserveBar, a premier destination for luxury spirits and gifting, is exploring a comprehensive partnerships strategy to drive business growth, increase customer acquisition, and secure market leadership. With a strong foundation in DTC e-commerce, ReserveBar aims to identify and prioritize high-value B2B and B2B2C partnerships to access new customer bases, enhance brand positioning, and unlock new revenue streams. Students will help design an actionable partnership roadmap aligned with ReserveBar’s brand, operational capabilities, and business goals.

Key partnership categories include:

  • Corporate gifting and incentive programs

  • Provisioning partners (e.g., AirBnB, timeshares, yacht clubs)

  • Gifting platforms (e.g., Touch of Modern, 1-800-Flowers)

  • Real estate and hospitality companies

  • Licensing opportunities (e.g., NFL, NBA, music/entertainment brands)

  • Kiosk deployments in high-foot-traffic venues

  • Events, conferences, and festivals
Project Synopsis: Activities/Actions Required
  • Conduct landscape analysis of strategic partnerships across luxury e-commerce and on-demand beverage categories

  • Identify best-fit categories and specific partners based on brand alignment, volume potential, and exclusivity potential

  • Evaluate licensing opportunities in the entertainment and lifestyle space

  • Recommend a segmentation and prioritization model for short- and long-term partnership targets

  • Design a pilot approach to test high-potential partnership strategies

  • Assess internal operational and marketing readiness for executing different types of partnerships

  • Develop sample pitch materials and outline go-to-market plans for partnership outreach
Project Synopsis: Expected Results
  • Relevance and clarity of recommended partnership targets
  • Strategic insight and prioritization framework
  • Operational feasibility of proposed partnership models
  • Strength of licensing and co-branding analysis
  • Quality of final pitch materials and strategic recommendations

Project Timeline

ReserveBar LLC - Develop a Partnerships Strategy
Due Date
Activities
Deliverables
Status
Action
Mon, 03/02/20
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

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