ProgramsFall 2022 Industry Capstone ProgramProjectsMachine Learning in Finance and Marketing

Project Title: Machine Learning in Finance and Marketing

Global AI

Details
Project Title Machine Learning in Finance and Marketing
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
DIGITAL MARKETING  (Hybrid Technical & Non-technical)
  • Implement the full workflow of digital marketing, ranging from digital product design to AI-driven generation of content, videos, ads, and measurement of performance across multiple social media platforms.
  • Students can concentrate on digital product design, AI-driven content generation, web scraping and researching top product features and trends,  and or data-driven strategy performance metrics across multiple social media and marketing platforms, among other areas.
  • Test various ML and data-driven approaches for different areas of the digital marketing lifecycle
  • Web scraping data from major e-commerce websites, social media, affiliates, crypto, and NFT platforms to analyze supply/demand and pricing trends based on product features.
  • Use APIs for AI-driven content generation for digital marketing purposes
  • Evaluate and test AI avatars based on generative adversarial networks (GANs) and other technologies for AI-driven content generation

BIG DATA & MACHINE LEARNING (focus on Unstructured Data & Natural Language Processing - NLP)
Research and implement NLP algorithms for extracting, cleaning, processing, and analyzing text in multiple languages and formats, including the areas below:
  • Implementation of big data and machine learning projects with a focus on NLP and related technologies.
  • NLP - text web scraping from news, social media platforms, PDFs, etc.
  • NLP - Entity Recognition and Semantic analysis
  • NLP - optical character recognition (OCR) to transform the text into a machine-readable format
  • NLP - evaluate GTP-3 API and other approaches for text generation and summarization
  • NLP - topic modeling and content classification, including sorting content by topic, sentiment, degree of relevance, and other features
  • NLP - translation and multi-language features
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Global AI - Machine Learning in Finance and Marketing
Due Date
Activities
Deliverables
Status
Action
Thu, 09/01/22
12:00 AM UTC
First Day of Classes
No Deliverables
No deliverables are required for this action item.
Description:
Thu, 09/01/22
12:00 AM UTC
COPA Office Resources
No Deliverables
No deliverables are required for this action item.
Description:
The Corporate Outreach & Professional Advancement (COPA) Office is here to help support you! This team of professional staff members can assist you with any professional development and career related inquiries in-person or via Zoom. To learn more about this office and their services, please CLICK HERE.

To schedule a meeting with someone from the COPA Office, please CLICK HERE.
Tue, 09/06/22
12:00 AM UTC
Initial Team Meetings
No Deliverables
No deliverables are required for this action item.
Description:
All student teams should have their initial meeting (with team members & faculty advisor) during the week of September 6, 2022 (no classes for Labor Day on 09/05/22). This is a great opportunity to get to know another, connect on project goals & tasks, and determine a weekly meeting day/time that works for all group members.
Fri, 09/16/22
12:00 AM UTC
Program Manager Outreach
No Deliverables
No deliverables are required for this action item.
Description:
Christina Sargiss, Program Manager for the Industry Capstone Program, will outreach to all students during the week of September 12th to touch base. If any students (including MBA Leads) have any questions, comments, or concerns thus far please let her know. Christina will send several surveys out to all registered students, throughout the semester, to check-in.


Christina is also available for in-person and Zoom meetings. Please click the link below if you would ever like to schedule a day/time to touch base: SCHEDULE A MEETING.
Fri, 10/07/22
12:00 AM UTC
Temperature Check #1
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete the Temperature Check #1 survey to provide Christina Sargiss with any feedback, thus far, regarding your experience in the Industry Capstone Program. All registered students are encouraged to complete this by October 7, 2022.

Please CLICK HERE to complete the Temperature Check #1 Survey!
Mon, 10/17/22
12:00 AM UTC
Midterm Presentations
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Each project team will virtually present a midterm presentation that showcases the work they have done, thus far, this semester. Each presentation will last approximately 30 minutes via Zoom and School of Business faculty and staff will be invited to join. Students will present for 15-20  minutes, and respond to questions from attendees for the remainder of the time.

Midterm presentations will be held during the weeks of October 17th and October 24th. Christina Sargiss will connect with all faculty advisors and MBA Leads to schedule the days/times for these virtual presentations. Christina will also send everyone calendar invites with Zoom links for the presentations.

All project teams should utilize the Stevens PowerPoint Template, which can be found HERE.

Fri, 10/28/22
12:00 AM UTC
Midterm Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
The MBA Lead for each project team must submit a copy of their PowerPoint Presentation here. 
Fri, 11/11/22
12:00 AM UTC
Temperature Check #2
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete the Temperature Check #2 survey to provide Christina Sargiss with any feedback, thus far, regarding your experience in the Industry Capstone Program. All registered students are encouraged to complete this by November 11, 2022.

Please CLICK HERE to complete the Temperature Check #2 Survey!
Mon, 12/05/22
12:00 AM UTC
Final Presentations
No Deliverables
No deliverables are required for this action item.
Location: In Person
Event Description:
Student teams will present their final presentations during the weeks of December 5th or 12th. 

The MBA Lead for each project team will connect with Christina Sargiss to determine the presentation day/time. School of Business faculty/staff and the corporate contact(s) will be invited to attend.
Thu, 12/22/22
12:00 AM UTC
Looking to update your resume?
No Deliverables
No deliverables are required for this action item.
Description:
Thank you so much for your participation in the Industry Capstone Program! Now that you have this new experience under your belt, I strongly suggest that you add it to the 'academic projects' section of your resume! Looking for a professional resume review? Email Christina Sargiss at csargiss@stevens.edu or schedule a 1-1 appointment with her by CLICKING HERE.

Lastly, join our LinkedIn group for the Industry Capstone Program today! This is a great way to stay connected with your peers and faculty advisors. CLICK HERE to request to join the group.

Wishing you all a safe, relaxing & joyous holiday season. Please stay in touch!
Christina Sargiss
Thu, 12/22/22
12:00 AM UTC
Post Engagement Survey
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete the two surveys to provide your final feedback regarding your experience in the Industry Capstone Program.
Peer Assessment Survey CLICK HERE
Personal Assessment Survey CLICK HERE
Mon, 01/09/23
12:00 AM UTC
Final Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
The MBA Lead for each project team must submit a copy of their PowerPoint Presentation here. Please do so by December 22nd at 5:00 PM EST.

Program Managers

Name Organization
Christina Alwell Herbal Vineyards