ProgramsMBA Interterm (Spring 2023)ProjectsVegetarian Product Strategy (London, UK)

Project Title: Vegetarian Product Strategy (London, UK)

Five Guys JV Europe

Details
Project Title Vegetarian Product Strategy (London, UK)
Project Topics Growth Strategy Marketing Product Design & Development
Skills & Expertise Brand Strategy Management Consulting Market Research
Project Synopsis: Challenge/Opportunity
We are rethinking the vegetarian items on the menu and if/how they should be improved in the future.

Project address: Units 2-3, 1 Bard Road, London, W10 6TP
Project Synopsis: Activities/Actions Required
Understand the current market for vegetarian items within QSR
Understand the current vegetarian items at Five Guys and the overall appeal of those items
Calculate the potential market for a best in class vegetarian option
Understand the operational implications of menu changes
Determine the trade-offs Five Guys should be willing to make for a better vegetarian option
Determine pricing for new/current vegetarian items
Project Synopsis: Expected Results
Increase in sales/margin from vegetarian items
Fewer complaints about vegetarian offerings
Higher overall customer satisfaction

Project Timeline

Five Guys JV Europe - Vegetarian Product Strategy (London, UK)
Due Date
Activities
Deliverables
Status
Action
Wed, 01/11/23
12:00 AM UTC
Student Interterm Preferences Due
Required Evaluation
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Description:
Complete Interterm Preference Survey
Wed, 01/18/23
12:00 AM UTC
Students Project Matching Finalized
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No deliverables are required for this action item.
Location:
Virtual
Event Description:
Student teams are introduced to their client organizations 
Wed, 01/25/23
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Wed, 01/25/23
12:00 AM UTC
CONFIDENTIALITY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Fri, 01/27/23
12:00 AM UTC
Deadline for Travel Arrangements
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Mon, 01/30/23
12:00 AM UTC
Pre-Engagement Meetings Begin
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Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit. 
Fri, 02/10/23
12:00 AM UTC
Pre-Kickoff Self Assessment Survey
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Mon, 03/06/23
12:00 AM UTC
Temperature Check (Student)
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Mon, 03/06/23
12:00 AM UTC
PROJECT KICKOFF
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Location:
Event Description:
Students Arrive On-Site for Work.  Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Student)
Required Evaluation
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Tue, 03/07/23
12:00 AM UTC
Temperature Check (Industry Partner)
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Thu, 03/09/23
12:00 AM UTC
FINAL PRESENTATIONS!!
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Schedule time for the students to present their final insights.

STUDENTS: Please upload your final presentation.

INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. 
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Team-Assessment Form (Industry Partner)
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Peer-Assessment Form (Student)
Required Evaluation
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Self-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
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Wed, 10/04/23
12:00 AM Africa/Abidjan (UTC-00:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
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