ProgramsMBA Interterm (Spring 2023)ProjectsThe Wellness Zone at CCR (London, UK)

Project Title: The Wellness Zone at CCR (London, UK)

EASYFAIRS

Details
Project Title The Wellness Zone at CCR (London, UK)
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We would like to grow our annual exhibition at ExCeL wihich is a trade event for the aesthetics industry into a new growing market/sector:

 We introduced an Aesthetics Wellness content stream this year at CCRhttps://www.ccrlondon.com/about-ccr/ and Dr Mayoni supported us in getting it sponsored. The sponsors were ZOOKI (supplements), novo nordisk (weight management), Nuchido ( NAD cellular supplements), specialist pharmacy (BHRT) and Slimming Clinic. Next year we want to introduce a wellness zone with exhibitors and mini agenda central to the zone. However, we want to see if/how we can grow this to be its own event! We believe there is an opportunity for us is to lead in this space and integrate functional medicine/medical wellness into the aesthetics market.  

Project Address: 2nd Floor, Regal House, 70 London Road • Twickenham TW1 3QS • UK
Project Synopsis: Activities/Actions Required
Research into this new industry - including a competitive analysis into a  show in Vegas called Longevity Fest.  Plus research into the suppliers in these markets:


  • Overview of the wellness and functional medication market in general and what opportunity there is
  • Overview of the events companies putting aesthetics and wellness together from an international perspective. E.g. Integrated personalised medicine, A4M vegas, The longevity forum 

  • Overview of the types of companies who would exhibit at our event (are they already in the UK or abroad?)
  • Overview of the kinds of things we could include at our Medical Aesthetic Wellness event (content/companies)
  • Overview of the kinds of delegates we would get and potential numbers
  • Potential earnings 
  • Growth potential over 5 years 

In areas such as:
 
 
Wellness & Longevity 
 
  • Regenerative Medicine 
    • Exosomes
    • Platelet-rich plasma (PRP)
    • Platelet-poor plasma (PPP)
    • Stem Cells
    • Growth Factors

  • Nutrition
     
    • Supplements
  •  
    • Nutraceuticals 

    • Probiotics
  •  
    • IV Therapy
  •  
    • Vitamin Injections

  • Weight Management
     
    • Weight-loss Injections
  •  
    • Body Therapies 

    • Colonic Hydrotherapy 

  • Psychological Services
     
    • Body Dysmorphic Disorder 

    • Skin Picking
  •  
    • Needle Phobia 

    • Stress and anxiety 

  • Intimate Health
     
    • Menopausal Management
  •  
    • Feminine Rejuvenation 

    • Hormone Therapies

  • Testing
     
    • Biological testing 

    • Genetic testing
  •  
    • Blood testing
  •  
    • Allergy testing

  • Other therapies
     
    • Hyperbaric Oxygen Therapy 

    • Ozone Therapy 

    • Intermittent Hypoxic Therapy
  •  
    • Lymphatic therapy
  •  
    • Cosmeceuticals
  •  
    • CBD products
  •  
    • Skin and body analysis systems
  •  
 
Project Synopsis: Expected Results
A business plan on the above including: 

Top exhibitors to approach

Understanding of the size of the industry and an action plan on how it will compliment the existing event 

Project Timeline

EASYFAIRS - The Wellness Zone at CCR (London, UK)
Due Date
Activities
Deliverables
Status
Action
Wed, 01/11/23
12:00 AM UTC
Student Interterm Preferences Due
Required Evaluation
Evaluation submission is required.
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Description:
Complete Interterm Preference Survey
Wed, 01/18/23
12:00 AM UTC
Students Project Matching Finalized
No Deliverables
No deliverables are required for this action item.
Location:
Virtual
Event Description:
Student teams are introduced to their client organizations 
Wed, 01/25/23
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Wed, 01/25/23
12:00 AM UTC
CONFIDENTIALITY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Fri, 01/27/23
12:00 AM UTC
Deadline for Travel Arrangements
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Mon, 01/30/23
12:00 AM UTC
Pre-Engagement Meetings Begin
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No deliverables are required for this action item.
Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit. 
Fri, 02/10/23
12:00 AM UTC
Pre-Kickoff Self Assessment Survey
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Mon, 03/06/23
12:00 AM UTC
Temperature Check (Student)
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Mon, 03/06/23
12:00 AM UTC
PROJECT KICKOFF
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Location:
Event Description:
Students Arrive On-Site for Work.  Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Student)
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Tue, 03/07/23
12:00 AM UTC
Temperature Check (Industry Partner)
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Thu, 03/09/23
12:00 AM UTC
FINAL PRESENTATIONS!!
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Schedule time for the students to present their final insights.

STUDENTS: Please upload your final presentation.

INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. 
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Team-Assessment Form (Industry Partner)
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Peer-Assessment Form (Student)
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Self-Assessment Form (Student)
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Wed, 10/04/23
12:00 AM Africa/Abidjan (UTC-00:00)
Student Temperature Check
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Evaluation submission is required.
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