ProgramsFall 2022 Fully Virtual Live Case CompetitionProjectsAssess Target Audience & Develop Go-To-Market Strategy

Project Title: Assess Target Audience & Develop Go-To-Market Strategy

Iconically

Details
Project Title Assess Target Audience & Develop Go-To-Market Strategy
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Utilize best practices to create a go-to-market strategy, including industry best practices and competitive intelligence that will be crucial in helping us build and grow both the CREATORS and BRANDS sides of our platform. 
Project Synopsis: Activities/Actions Required
In order to be successful, students will need to:
  • Develop a Competitor Analysis focused on Influencer Marketing Agencies, Talent Managers, and Platforms (designed for creators). How does Iconically compare to competitors in the space from a technology, purpose, and business model standpoint? 
  • Profile brands and creators in the current Iconically portfolio (what do they have in common, how can we use this to extrapolate an overall target market on both sides of the marketplace)
  • Assess the market size and key criteria that Iconically should use to target prospective brands and creators
  • What are the best ways to get both CREATORS and BRANDS onto the platform:
     
    • What marketing methods and channels should Iconically use? 

    • What would a launch strategy like this cost in terms of people, time, and resources? 

    • How would you measure success if we chose to run your campaign(s)?
  •  
Project Synopsis: Expected Results
Develop a Clear Overview of the Target Audience & overall Market Opportunity
Suggest a clear strategy that Iconically can use to "Go-To-Market" for both the CREATORS and the BRANDS for their marketplace

Project Timeline

Iconically - Assess Target Audience & Develop Go-To-Market Strategy
Due Date
Activities
Deliverables
Status
Action
Mon, 10/10/22
12:00 AM UTC
Kickoff Evaluation Due
Required Evaluation
Evaluation submission is required.
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Description:
Thu, 10/13/22
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Kickoff Webinar with Iconically at 12:00 PM ET
Watch the Recording
Tue, 10/25/22
12:00 AM UTC
Q&A Webinar
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Fri, 10/28/22
12:00 AM UTC
Last Day to Schedule Office Hours
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Schedule Office Hours with Iconically
Sat, 10/29/22
12:00 AM UTC
Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
Fri, 11/04/22
12:00 AM UTC
Final Day for Office Hours!
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 11/18/22
12:00 AM UTC
AWARDS CEREMONY
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
12:00 PM - Join us to learn who is the winning team and debrief competition
Fri, 11/25/22
12:00 AM UTC
Final Peer Evaluation
Required Evaluation
Evaluation submission is required.
View
Description:
Fri, 11/25/22
12:00 AM UTC
Final Self-Assessment
Required Evaluation
Evaluation submission is required.
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Description:

Teams

Team Name  Project Name  Team Members 
Waynesburg University Silver Snakes Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Purple Parrots Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Orange Iguanas Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Green Monkeys Assess Target Audience & Develop Go-To-Market Strategy
Manchester Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #TBD Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #9 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #8 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #7 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #6 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #5 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #4 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #3 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #2 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #11 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #10 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #1 Assess Target Audience & Develop Go-To-Market Strategy
Fisher Assess Target Audience & Develop Go-To-Market Strategy
Centenary Team #2 Assess Target Audience & Develop Go-To-Market Strategy
Centenary Team #1 Assess Target Audience & Develop Go-To-Market Strategy