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Project Title: Marketing the App (Elkhart, IN)
Five Star Life
| Details | |
|---|---|
| Project Title | Marketing the App (Elkhart, IN) |
| Project Topics | Growth Strategy Marketing Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Conduct a marketing mix assessment and recommend a strategy for implementation and evaluation. Project Location: 2204 California Dr., Elkhart, IN 46514
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| Project Synopsis: Activities/Actions Required | - Market research: What are the needs of the potential customers (parents)?
- Solutions: How is Five Star Life's an answer to those needs? - Marketing Plan: How will we plan to market this to our target customer (parents)? What channels do we use for distribution? How do we promote this app? - Outcomes: How will we measure our outcomes? |
| Project Synopsis: Expected Results | This project will be a success if we are able to develop a marketing plan to get this app in the hands of parents across the country. Measurable results (for this project specifically) will be the successfully creating a plan to bring the app to market, targeting parents. The long-term measurable results will be how many parents sign up for this app.
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Project Timeline
Five Star Life - Marketing the App (Elkhart, IN)
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Wed, 10/05/22
12:00 AM
UTC
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Teams Introduced
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Student Teams Introduced to Project Mentors
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Thu, 10/06/22
12:00 AM
UTC
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Finalize, Sign & Upload Statement on Intellectual Property Rights
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
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Sun, 10/09/22
12:00 AM
UTC
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Pre-Engagement Self Assessment
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
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Mon, 10/10/22
12:00 AM
UTC
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End of Day 1 GROUP Temperature Check
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Required Evaluation
Evaluation submission is required.
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Description:
By the end of Day 1, please schedule 20-30 minutes as a team either in person or via Zoom to check-in with each other. Give each person a chance to share 1) what they feel is going best so far about the project and 2) what questions/hopes they have for addressing any challenges that are coming up. Then, as a team please discuss and complete the questions in the GROUP TEMPERATURE CHECK. During the meeting, have one representative enter and submit the team's responses.
Students may also reach out individually with any questions or concerns to Professor Muir (kmuir2@nd.edu), to Ben Wilson (bwilson2@nd.edu), or to your project mentor. |
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Mon, 10/10/22
12:00 AM
UTC
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location:
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Tue, 10/11/22
12:00 AM
UTC
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End of Day 2 INDIVIDUAL Temperature Check
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Required Evaluation
Evaluation submission is required.
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Description:
By the end of your second day (Tuesday, Oct 11), as an individual please complete this INDIVIDUAL TEMPERATURE CHECK to provide your feedback on how things are going. Each person should submit an individual response.
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Tue, 10/18/22
12:00 AM
UTC
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Post-Engagement Assessment
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Post-Engagement Assessment so we can hear more about your experience and help measure your learning and growth!
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Program Managers
| Name | Organization |
|---|---|
| Ben Wilson | University of Notre Dame |
| Kris Muir | Masters of Science in Management |
| Michael Deike | University of Notre Dame |
| Pete Pietraszewski | University of Notre Dame |