ProgramsMSM - Fall 2022 Interterm ProjectsEstablished SaaS Platform Growth Plateau (South Bend, IN)

Project Title: Established SaaS Platform Growth Plateau (South Bend, IN)

Listing Mirror

Details
Project Title Established SaaS Platform Growth Plateau (South Bend, IN)
Project Topics Data Management Growth Strategy Marketing Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Identify and evaluate opportunities and make recommendations for business expansion within the industry. Project Location: 1400 E Angela Blvd, Suite 290, South Bend, IN
Project Synopsis: Activities/Actions Required

  1. Ask a barrage of questions to frame a solid context for Listing Mirror's audience and understand its unique niche amongst its competitors. 
  2. Research marketing methods that might capture sales leads more effectively.
  3. Think creatively on other business strategies that the business might be missing that would create meaningful growth. (Are we missing a key product feature? Should we consider restructuring key components of our business model? Do we need to reallocate budget? The sky's the limit! We are very open to ideas that we have yet to consider.)
Project Synopsis: Expected Results
Listing Mirror has been at a financial plateau for about 18 months after very steady growth for the previous four years. A successful project would mean that we have brand-new ideas for tackling the growth problem and a couple of plans for how to execute those ideas. We want to see our growth pattern return to 5-8% growth per month rather than the 0-2% we've been experiencing recently.

Project Timeline

Listing Mirror - Established SaaS Platform Growth Plateau (South Bend, IN)
Due Date
Activities
Deliverables
Status
Action
Wed, 10/05/22
12:00 AM UTC
Teams Introduced
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Student Teams Introduced to Project Mentors
Thu, 10/06/22
12:00 AM UTC
Finalize, Sign & Upload Statement on Intellectual Property Rights
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Sun, 10/09/22
12:00 AM UTC
Pre-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
Mon, 10/10/22
12:00 AM UTC
End of Day 1 GROUP Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
By the end of Day 1, please schedule 20-30 minutes as a team either in person or via Zoom to check-in with each other. Give each person a chance to share 1) what they feel is going best so far about the project and 2) what questions/hopes they have for addressing any challenges that are coming up. 

Then, as a team please discuss and complete the questions in the GROUP TEMPERATURE CHECK. During the meeting, have one representative enter and submit the team's responses. 

Students may also reach out individually with any questions or concerns to Professor Muir (kmuir2@nd.edu), to Ben Wilson (bwilson2@nd.edu), or to your project mentor. 
Mon, 10/10/22
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Tue, 10/11/22
12:00 AM UTC
End of Day 2 INDIVIDUAL Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
By the end of your second day (Tuesday, Oct 11), as an individual please complete this INDIVIDUAL TEMPERATURE CHECK to provide your feedback on how things are going. Each person should submit an individual response.
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Assessment
Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Post-Engagement Assessment so we can hear more about your experience and help measure your learning and growth!