ProgramsMSM - Fall 2022 Interterm ProjectsPat Tillman Foundation: Increasing Outreach Efficiencies

Project Title: Pat Tillman Foundation: Increasing Outreach Efficiencies

Pat Tillman Foundation

Details
Project Title Pat Tillman Foundation: Increasing Outreach Efficiencies
Project Topics Data Management Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The Pat Tillman Foundation's value offering applies to only a small segment of the population: veterans, active duty military, and military spouses pursuing a degree (bachelor's and above). With minimal staff and marketing resources, how do we best identify and reach a diverse portion of this subsection of the population and encourage them to apply for a program that is often seen as elite and difficult to obtain.
Project Synopsis: Activities/Actions Required
  • Understanding our offering - an academic scholarship and lifetime identification as a Tillman Scholar - granting access to a community (800 and growing by 60 each year) of high performing individuals across all fields, focused on serving their communities and with a shared background of military service.
  • Understanding the potential target audience: veterans, active duty military, and military spouses who are pursuing a bachelor's degree or higher.
    • Research on the student veteran population and related demographics
    • Identifying schools with higher than average student veteran populations
  • Understanding past applicant demographics and performance
    • Each year, an average of 2,000 individuals complete an application. 60 are selected. We have data for each applicant cycle going back at least five years but have not yet leveraged that data to identify demographic trends or look for correlations between demographic factors and success in the application process.
    • Our application process involves multiple stages and for each applicant in past years we can identify the highest stage of advancement.
Project Synopsis: Expected Results
We have limited resources (particularly staff and time) for outreach activities. A success would be identifying target areas (schools, geographies, populations) and methods (campus visits, webinars, marketing, social media) to best pursue with the resources available to us. We will know this was successful if we can execute on these suggestions and see a resulting increase in both application numbers and scores assigned to applications.

Project Timeline

Pat Tillman Foundation - Pat Tillman Foundation: Increasing Outreach Efficiencies
Due Date
Activities
Deliverables
Status
Action
Wed, 10/05/22
12:00 AM UTC
Teams Introduced
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Student Teams Introduced to Project Mentors
Thu, 10/06/22
12:00 AM UTC
Finalize, Sign & Upload Statement on Intellectual Property Rights
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Sun, 10/09/22
12:00 AM UTC
Pre-Engagement Self Assessment
Required Evaluation
Evaluation submission is required.
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Description:
Please complete this Pre-Engagement Self Assessment, which will help us measure your growth and learning!
Mon, 10/10/22
12:00 AM UTC
End of Day 1 GROUP Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
By the end of Day 1, please schedule 20-30 minutes as a team either in person or via Zoom to check-in with each other. Give each person a chance to share 1) what they feel is going best so far about the project and 2) what questions/hopes they have for addressing any challenges that are coming up. 

Then, as a team please discuss and complete the questions in the GROUP TEMPERATURE CHECK. During the meeting, have one representative enter and submit the team's responses. 

Students may also reach out individually with any questions or concerns to Professor Muir (kmuir2@nd.edu), to Ben Wilson (bwilson2@nd.edu), or to your project mentor. 
Mon, 10/10/22
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Tue, 10/11/22
12:00 AM UTC
End of Day 2 INDIVIDUAL Temperature Check
Required Evaluation
Evaluation submission is required.
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Description:
By the end of your second day (Tuesday, Oct 11), as an individual please complete this INDIVIDUAL TEMPERATURE CHECK to provide your feedback on how things are going. Each person should submit an individual response.
Tue, 10/18/22
12:00 AM UTC
Post-Engagement Assessment
Required Evaluation
Evaluation submission is required.
View
Description:
Please complete this Post-Engagement Assessment so we can hear more about your experience and help measure your learning and growth!