ProgramsMBA Business Consulting (Spring 2023)ProjectsMembership Evolution

Project Title: Membership Evolution

TechUnited:NJ

Details
Project Title Membership Evolution
Project Topics Customer Service & Account Management Data Management Growth Strategy Marketing Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Membership churn is high, and member value has decreased over the years. We would like to reduce churn, and believe that will happen with a combination of reimagined: membership pricing, membership perks & offering, and membership GTM strategy. 
Project Synopsis: Activities/Actions Required
  • Complete analysis of membership demographics
  • Survey of membership & larger NJ business community to best understand needs
  • Pricing analysis & potential overhaul
  • Market analysis to understand best marketing tactics to bring in new members 
Project Synopsis: Expected Results
  • Decreased membership churn (40 to 20%)
  • Total active memberships: 1,000 of the total, 500 should be startup companies or entrepreneurs. 
  • Comprehensive membership benefits that align with needs & membership value proposition. 

Project Timeline

TechUnited:NJ - Membership Evolution
Due Date
Activities
Deliverables
Status
Action
Mon, 01/23/23
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:

Program Managers

Name Organization
Geoff Chellis Montclair State University
Edmond Berisha

Teams

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No Teams Available