ProgramsGraduate Consulting Experience (Summer 2023)ProjectsData Management and Visualization for Customer Insights

Project Title: Data Management and Visualization for Customer Insights

MindHappy

Details
Project Title Data Management and Visualization for Customer Insights
Project Topics Data Management Growth Strategy Marketing Operations Product Design & Development Reporting, Financial Planning & Analysis Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Mindhappy as a brand is projected to grow based on insights and constant communication from its customers. Today, we don't have many ways to gather insights from the customers other than a newsletter that provides information on the products and the brand values/mission. 

Goal is to create an interactive website and social channels to create an engaged community. The marketing agency is working on creating the social channels, but the students will be responsible for creating multiple sources for feedback generation and present the data in a visual format that can be used to create actionable strategies.
Project Synopsis: Activities/Actions Required
  • Add interactive elements to the website where customers coming on can engage with the brand
  • Marketing tools to be deployed like ads, SEO, to gain further technical insights on brand performance 
  • In person customer interaction events to be planned that can help customers see the brand and learn more 
Project Synopsis: Expected Results
  • Subscriber growth to 1500 by EOY 
  • Visualization models that can drive decisions automatically 

Project Timeline

MindHappy - Data Management and Visualization for Customer Insights
Due Date
Activities
Deliverables
Status
Action
Fri, 06/02/23
12:00 PM UTC
Kickoff Self Evaluation
Required Evaluation
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Mon, 06/05/23
12:00 AM UTC
Program Kickoff
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Location:
Fri, 06/16/23
12:00 PM UTC
Temperature Check #1
Required Evaluation
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Fri, 06/16/23
12:00 PM UTC
Temperature Check #1
Required Evaluation
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Fri, 07/07/23
12:00 PM UTC
Temperature Check #2
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Fri, 07/07/23
12:00 PM UTC
Temperature Check #2
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Fri, 07/28/23
12:00 PM UTC
Projects Concluded!
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Location: Virtual
Wed, 08/02/23
12:00 PM UTC
Peer Evaluation
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