ProgramsGraduate Consulting Experience (Summer 2023)ProjectsCreate a LinkedIn Playbook for GME News Digest Lead Generation

Project Title: Create a LinkedIn Playbook for GME News Digest Lead Generation

GME News Digest

Details
Project Title Create a LinkedIn Playbook for GME News Digest Lead Generation
Project Topics Marketing Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
LinkedIn Playbook for GME News Digest – The playbook would focus on the GME News Digest using LinkedIn for lead generation. 
Project Synopsis: Activities/Actions Required
Here's an outline for a playbook that the GME News Digest can use for lead generation using LinkedIn:
  1. Background Information Gathering
  2. Introduction
    • Brief explanation of what lead generation is and why it's important for GME News Digest
    • Explanation of how LinkedIn can be used for lead generation
  3. Optimizing the individual LinkedIn Profile & Company Profile
    • Tips for creating professional and engaging LinkedIn profiles
    • Strategies and tactics for optimizing the profiles for lead generation
  4. Building a GME News Digest Network
    • Tips for building a network of relevant connections on LinkedIn
    • Strategies for finding and connecting with potential leads
    • LinkedIn Member Options (Currently I use Free) (Options to consider: Free LinkedIn Account,  Premium Career: $39.99 / month, Premium Business: $59.99 / month)
  5. Creating and Sharing Content
    • Tips for creating engaging and informative content on LinkedIn
    • Strategies for sharing content with the GME News Digest network and potential leads
  6. Engaging with the GME News Digest Network and Leads
    • Tips for engaging with network and potential leads on LinkedIn
    • Strategies for building relationships and nurturing leads
  7. Using LinkedIn Tools for Lead Generation
    • Overview of LinkedIn's tools for lead generation, including Sales Navigator and LinkedIn Ads
    • Tips for using these tools effectively
  8. Measuring Results
    • Explanation of how to measure the success of GME News Digest lead generation efforts on LinkedIn
    • Tips for tracking progress and adjusting my strategy as needed
  9. VIII. Conclusion
    • Recap of the key takeaways from the playbook
    • Encouragement to start using LinkedIn for lead generation
  10. Other - I am sure the playbook should include checklists, content sharing frequency, etc.
  11. Prioritized To Do List
Project Synopsis: Expected Results
The completion of a draft playbook.

Project Timeline

GME News Digest - Create a LinkedIn Playbook for GME News Digest Lead Generation
Due Date
Activities
Deliverables
Status
Action
Fri, 06/02/23
12:00 PM UTC
Kickoff Self Evaluation
Required Evaluation
Evaluation submission is required.
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Mon, 06/05/23
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 06/16/23
12:00 PM UTC
Temperature Check #1
Required Evaluation
Evaluation submission is required.
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Fri, 06/16/23
12:00 PM UTC
Temperature Check #1
Required Evaluation
Evaluation submission is required.
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Fri, 07/07/23
12:00 PM UTC
Temperature Check #2
Required Evaluation
Evaluation submission is required.
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Fri, 07/07/23
12:00 PM UTC
Temperature Check #2
Required Evaluation
Evaluation submission is required.
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Fri, 07/28/23
12:00 PM UTC
Projects Concluded!
No Deliverables
No deliverables are required for this action item.
Location: Virtual
Wed, 08/02/23
12:00 PM UTC
Peer Evaluation
Required Evaluation
Evaluation submission is required.
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