Project Title: Music Marketing Strategy
Adam Townsend Music
| Details | |
|---|---|
| Project Title | Music Marketing Strategy |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | As a local performer growing in popularity, we are looking for help improving on our social media content strategy, as well as our overall digital marketing strategy, including the creation of highly impactful assets that will allow the general public to learn more about me and my upcoming performances.
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| Project Synopsis: Activities/Actions Required | - Creation of branded poster
- Social media content strategy - Social media content samples - Website strategy overhaul |
| Project Synopsis: Expected Results | We are hoping to increase website views to 1,000+ per month and our social following to 10,000+
The key is creating something that's shareable and likable will be the key to getting more exposure for my band and services. |
Project Timeline
Adam Townsend Music - Music Marketing Strategy
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Thu, 11/02/23
12:00 AM
US/Eastern (UTC-04:00)
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Program Kickoff
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No Deliverables
No deliverables are required for this action item.
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Location: Virtual
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Fri, 11/03/23
12:00 PM
US/Eastern (UTC-04:00)
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Student Pre-Kick-off Self-Assessment Form
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Required Evaluation
Evaluation submission is required.
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Fri, 11/10/23
12:00 AM
US/Eastern (UTC-04:00)
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Student Temperature Check
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Required Evaluation
Evaluation submission is required.
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Tue, 11/21/23
12:00 AM
EST (UTC-05:00)
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Mid Project - Rough Review
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Deliverable Instructions:
Mid-Project Rough Review Deliverable
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Fri, 11/24/23
12:00 AM
US/Eastern (UTC-04:00)
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Student Temperature Check
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Required Evaluation
Evaluation submission is required.
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Tue, 12/05/23
12:00 AM
EST (UTC-05:00)
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Final Project Due
Required Deliverable
Final Project Deliverable
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
Final Project Deliverable
Deliverable Instructions:
Final Project Deliverable
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Thu, 12/07/23
12:00 AM
US/Eastern (UTC-04:00)
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Final Debrief and Evaluation Session
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No Deliverables
No deliverables are required for this action item.
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Location: Virtual
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Fri, 12/08/23
12:00 AM
US/Eastern (UTC-04:00)
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Industry Mentor Post-Engagement Team Assessment Form
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Required Evaluation
Evaluation submission is required.
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Fri, 12/08/23
12:00 AM
US/Eastern (UTC-04:00)
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Student Post-Engagement Peer Assessment Form
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Required Evaluation
Evaluation submission is required.
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Fri, 12/08/23
12:00 AM
US/Eastern (UTC-04:00)
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Student Post-Engagement Self-Assessment Form
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Required Evaluation
Evaluation submission is required.
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Program Managers
| Name | Organization |
|---|---|
| Kathleen Mahoney | School of Arts & Sciences |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Chayse Shuler | Music Marketing Strategy | |
| Emily Downey | Music Marketing Strategy | |
| Eryka Adsitt | Music Marketing Strategy | |
| Melissa Place | Music Marketing Strategy | |
| Riley Beldock | Music Marketing Strategy | |
| Gigi Gardinier | Music Marketing Strategy | |
| Andrew Bowen | Music Marketing Strategy | |
| Jin Chen | Music Marketing Strategy | |
| Piper Gollaher | Music Marketing Strategy | |
| Madeline Block | Music Marketing Strategy | |
| Dekezia Gray | Music Marketing Strategy | |
| Sophia DeGaetano | Music Marketing Strategy | |
| Haley Shattuck | Music Marketing Strategy |