ProgramsGraduate Consulting Experience (Summer 2024)ProjectsEnhancing Fan Engagement through Gamification & Data-Driven Insights

Project Title: Enhancing Fan Engagement through Gamification & Data-Driven Insights

LiveLike

Details
Project Title Enhancing Fan Engagement through Gamification & Data-Driven Insights
Project Topics Data Management Growth Strategy Marketing Product Design & Development Reporting, Financial Planning & Analysis
Skills & Expertise Communications Data Engineering Data Entry Data Processing Data Visualization Market Research
Project Synopsis: Challenge/Opportunity
LiveLike aims to maximize the value of its client's fanbase through its gamification tools and services. The goal is to develop an analytics dashboard that provides valuable insights into user behavior. This dashboard will serve as a strategic tool for LiveLike's clients to better understand, engage, and retain their audiences.

Currently, the challenge lies in defining which key performance indicators (KPIs) should be featured, how data should be visualized effectively, and what user-friendly design elements should be integrated to ensure seamless adoption by stakeholders at different levels of an organization.
Project Synopsis: Activities/Actions Required
To successfully address the challenge, project teams will focus on the following key tasks:

  1. Understanding Organizational Needs & Data Management
    • Research LiveLike’s mission, core competencies, and value proposition to understand business objectives.
    • Identify key stakeholders and their needs in relation to the dashboard.
    • Analyze how fan engagement data is currently managed across the organization.
    • Examine existing challenges in data analytics for LiveLike and similar companies in the industry.

  2. Defining and Mapping Key Metrics & KPIs
    • Identify which KPIs are most critical for LiveLike’s gamification tools.
    • Determine how success and engagement are currently measured.
    • Develop a data inventory and KPI alignment map to ensure all stakeholders' needs are addressed.

  3. User Experience & Dashboard Wireframing
    • Design a dashboard prototype that balances usability, efficiency, and aesthetics.
    • Define the types of data visualizations best suited for LiveLike’s clients.
    • Ensure the dashboard structure aligns with brand guidelines and is easily accessible to a broad audience.

  4. Data Integration & Dashboard Implementation Strategy
    • Map out data flow logic for dashboard use by different audiences (executives, analysts, managers).
    • Identify technical tools and integrations that will support LiveLike’s platform.
    • Ensure compatibility with LiveLike’s existing infrastructure and scalability for future enhancements.

  5. Final Presentation & Deliverables
    • Develop user stories illustrating how different clients will engage with the dashboard.
    • Provide recommendations for incorporating insights into daily operations for clients.
    • Create an implementation roadmap for dashboard integration and usage.
Project Synopsis: Expected Results
This project will be considered successful if:

  • A fully designed prototype of the analytics dashboard is created, providing clear and actionable insights for LiveLike’s clients.
  • A comprehensive KPI framework is developed to ensure effective fan engagement tracking.
  • User-friendly data visualizations are proposed and aligned with the company's needs.
  • Actionable recommendations are provided for integrating the dashboard into LiveLike’s business operations.

Project Timeline

LiveLike - Enhancing Fan Engagement through Gamification & Data-Driven Insights
Due Date
Activities
Deliverables
Status
Action
Fri, 05/03/24
12:00 AM UTC
Applications Closed for Students
No Deliverables
No deliverables are required for this action item.
Location: Virtual
CapSource Platform
Fri, 05/10/24
12:00 AM US/Eastern (UTC-04:00)
Students Upload Signed "Fordham Unpaid Internship Agreement"
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: In Person
CapSource
Attachments:
Fri, 05/10/24
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/17/24
12:00 AM UTC
Industry Partners to Provide Each Offer Letter to Each Student
Optional Deliverable
Deliverables are suggested but not required.
Location: In Person
CapSource
Attachments:
Deliverable Instructions:
Fri, 05/17/24
12:00 AM UTC
Students Upload Resume
Required Action Item
Required Deliverable
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View Calendar
Fri, 05/24/24
12:00 AM US/Eastern (UTC-04:00)
Kickoff Eval
Required Evaluation
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Fri, 05/31/24
12:00 AM UTC
Goal Date for CPT Approval
No Deliverables
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Location: In Person
CapSource
Mon, 06/03/24
12:00 AM UTC
Projects Launch!
Schedule time to launch projects with each team member and project manager
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Guiding Questions:
Schedule time to launch projects with each team member and project manager
Location: In Person
Virtual
Wed, 06/12/24
12:00 AM UTC
Temp Check
Required Evaluation
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Fri, 06/28/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
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Wed, 07/10/24
12:00 AM UTC
Temp Check
Required Evaluation
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Fri, 07/26/24
12:00 AM UTC
Projects End
No Deliverables
No deliverables are required for this action item.
Location: In Person
Virtual
Fri, 07/26/24
12:00 PM UTC
End of Project Self Reflection
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Program Managers

Name Organization
Beatriz Picard Fordham University