ProgramsGraduate Consulting Experience (Summer 2024)ProjectsStrategic Market Insights and Competitive Positioning

Project Title: Strategic Market Insights and Competitive Positioning

Fero Labs

Details
Project Title Strategic Market Insights and Competitive Positioning
Project Topics Growth Strategy Marketing Operations Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Students will help us to identify internal strengths and weaknesses, understand market positioning, and address customer needs and challenges, thereby informing strategic decisions. 
Project Synopsis: Activities/Actions Required
  • Conduct SWOT analysis internally and of competitors
  • Form a comparative analysis by analyzing data on key competitors and their product and company performance
  • Dive in persona pain points across customer segments
Project Synopsis: Expected Results
These analyses provide a comprehensive view of the company's competitive landscape and areas for growth and improvement.

Project Timeline

Fero Labs - Strategic Market Insights and Competitive Positioning
Due Date
Activities
Deliverables
Status
Action
Fri, 05/03/24
12:00 AM UTC
Applications Closed for Students
No Deliverables
No deliverables are required for this action item.
Location: Virtual
CapSource Platform
Fri, 05/10/24
12:00 AM US/Eastern (UTC-04:00)
Students Upload Signed "Fordham Unpaid Internship Agreement"
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: In Person
CapSource
Attachments:
Fri, 05/10/24
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/17/24
12:00 AM UTC
Industry Partners to Provide Each Offer Letter to Each Student
Optional Deliverable
Deliverables are suggested but not required.
Location: In Person
CapSource
Attachments:
Deliverable Instructions:
Fri, 05/17/24
12:00 AM UTC
Students Upload Resume
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Fri, 05/24/24
12:00 AM US/Eastern (UTC-04:00)
Kickoff Eval
Required Evaluation
Evaluation submission is required.
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Fri, 05/31/24
12:00 AM UTC
Goal Date for CPT Approval
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Mon, 06/03/24
12:00 AM UTC
Projects Launch!
Schedule time to launch projects with each team member and project manager
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Schedule time to launch projects with each team member and project manager
Location: In Person
Virtual
Wed, 06/12/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
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Fri, 06/28/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
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Wed, 07/10/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 07/26/24
12:00 AM UTC
Projects End
No Deliverables
No deliverables are required for this action item.
Location: In Person
Virtual
Fri, 07/26/24
12:00 PM UTC
End of Project Self Reflection
Required Evaluation
Evaluation submission is required.
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Program Managers

Name Organization
Beatriz Picard Fordham University