ProgramsFall 2024 Industry Capstone ProgramProjectsCoCarting Mobile App: Product-Market Fit & Competitive Differentiation

Project Title: CoCarting Mobile App: Product-Market Fit & Competitive Differentiation

CoCarting

Details
Project Title CoCarting Mobile App: Product-Market Fit & Competitive Differentiation
Project Topics Growth Strategy Marketing Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
This Industry Capstone Program is with the company CoCarting. The faculty advisor is Professor Mark Nestler.

General Information:

CoCarting considers itself to be the first interactive social shopping experience!

Are you looking to shop online with your friends and family and build stronger relationships at the same time? Look no further than CoCarting by Social Shopper! Our revolutionary platform, CoCarting, allows you to create free, co-owned shopping carts that everyone can contribute to, bringing you closer together while saving time and money.

Say goodbye to the old way of online shopping, where you had to share confusing links and screenshots with your loved ones. With CoCarting, you have access to over 40 million products from thousands of well-known brands, including Amazon, Walmart, Alibaba, HP, and more, all in one place. We're the first social online shopping platform designed for people who value their relationships, so you can rest assured that your experience with us will be all about bringing you and your loved ones together.
Project Synopsis: Activities/Actions Required
The goal of this project team is to evaluate the product-market fit and competitive differentiation of the CoCarting solution.

Team Tasks:

  1. Identify/confirm the target audience(s) 
  2. Define the problem being solved in human-centered terms and document the target audience unmet/underserved need(s)
  3. Market Analysis to identify potential direct and indirect competitors
  4. Conduct a Competitor Benchmarking Analysis
  5. Define the Customer Journey, UX elements, and Features that will drive competitive differentiation
  6. Optional: Develop a digital marketing strategy optimized for the target audience(s)
  7. Optional: Contribute to the Mobile App development of the recommended UX and features (requires design and/or software development skills/aptitude).
Project Synopsis: Expected Results
Mobile App solution for CoCarting that is optimized for the target audiences(s) and drives business growth:

  • Addressable Market: Target audience(s) provide an attractive business opportunity
  • Satisfaction: recommended features solve an important audience painpoint or need
  • Visual appeal: favorable when compared to competitive offerings
  • Usability: easy to understand and use without guidance

Project Timeline

CoCarting - CoCarting Mobile App: Product-Market Fit & Competitive Differentiation
Due Date
Activities
Deliverables
Status
Action
Tue, 09/03/24
12:00 AM UTC
Industry Capstone Program Webpage & Contact Information
To learn more about the Industry Capstone Program, please click the link below:
https://www.stevens.edu/industry-capstone

If you have any questions, comments, or concerns throughout the semester please do not hesitate to contact Christina Alwell, Manager of the Industry Capstone Program. Her email is christina.alwell@stevens.edu and she is available for in-person and Zoom appointments.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
To learn more about the Industry Capstone Program, please click the link below:
https://www.stevens.edu/industry-capstone

If you have any questions, comments, or concerns throughout the semester please do not hesitate to contact Christina Alwell, Manager of the Industry Capstone Program. Her email is christina.alwell@stevens.edu and she is available for in-person and Zoom appointments.
Tue, 09/03/24
12:00 AM UTC
2024-25 Academic Calendar
Please see the link below for the 2024-25 academic calendar to view all important dates, holidays, and events.

https://www.stevens.edu/office-of-the-registrar/academic-calendar
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Please see the link below for the 2024-25 academic calendar to view all important dates, holidays, and events.

https://www.stevens.edu/office-of-the-registrar/academic-calendar
Location: Virtual
Tue, 09/03/24
12:00 AM UTC
First Day of Classes & Last Day of Classes
The first day of classes is September 3, 2024. The last day of classes is December 13, 2024.

In mid-October/early November students will virtually share their midterm presentations with School of Business faculty and staff. In December students will virtually share their final presentations with School of Business faculty, staff, and the corporate partner(s).
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
The first day of classes is September 3, 2024. The last day of classes is December 13, 2024.

In mid-October/early November students will virtually share their midterm presentations with School of Business faculty and staff. In December students will virtually share their final presentations with School of Business faculty, staff, and the corporate partner(s).
Location: In Person
Tue, 09/03/24
12:00 PM UTC
Stevens Brand Guidelines
The Stevens Brand Guidelines webpage is a helpful resource to utilize throughout the semester! Feel free to download a virtual background (from this webpage) to utilize for Zoom meetings with your faculty advisor, student team, and corporate partner(s). Students can also view the PowerPoint template which will be utilized for the midterm and final presentations.

https://www.stevens.edu/brandguide
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
The Stevens Brand Guidelines webpage is a helpful resource to utilize throughout the semester! Feel free to download a virtual background (from this webpage) to utilize for Zoom meetings with your faculty advisor, student team, and corporate partner(s). Students can also view the PowerPoint template which will be utilized for the midterm and final presentations.

https://www.stevens.edu/brandguide
Thu, 11/14/24
11:59 PM EST (UTC-05:00)
Student Temperature Check #1: Midterm Feedback
Required Evaluation
Evaluation submission is required.
View
Thu, 11/14/24
11:59 PM EST (UTC-05:00)
Midterm Presentation Submission
Required Action Item
Please submit a copy of your midterm presentation for our records (one submission per team).
Required Deliverable
Deliverable submission is required.
View Calendar
Guiding Questions:
Please submit a copy of your midterm presentation for our records (one submission per team).
Fri, 12/20/24
5:00 PM EST (UTC-05:00)
Final Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Please submit a copy of your final presentation for our records (one submission per team).
Fri, 12/20/24
5:00 PM EST (UTC-05:00)
Student Temperature Check #2: Final Feedback
Required Evaluation
Evaluation submission is required.
View