ProgramsFall 2020 IACBE Live Case CompetitionProjectsGo-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"

Project Title: Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"

DoorDash

Details
Project Title Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"
Project Topics Market Research Marketing Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
DoorDash is seeking to launch an innovative "Student Meal Plan of the Future" targeting the college student market. The objective of this project is to develop a comprehensive Go-to-Market (GTM) strategy, focusing on understanding the student dining landscape, identifying key stakeholders, and proposing a robust GTM plan to capture market share in this competitive segment. The project aims to position DoorDash as a preferred solution for college dining needs, integrating their services with student meal plans and addressing post-COVID dining challenges.
Project Synopsis: Activities/Actions Required
  • Conduct an in-depth analysis of DoorDash's current business model, market positioning, and digital marketing strategies.
  • Analyze the student dining landscape, including meal plan systems, competitors, and post-COVID trends in student dining.
  • Research and identify key stakeholders, including students, universities, and meal plan providers.
  • Develop and propose a comprehensive GTM strategy tailored to the "Student Meal Plan of the Future," focusing on digital marketing, partnerships, and sales channels.
Project Synopsis: Expected Results
Success will be determined by the development of a clear, actionable Go-to-Market strategy, including:

  • In-depth understanding of DoorDash’s current market positioning and challenges.
  • Insights into the student dining landscape and competitive analysis.
  • Identification of key stakeholders and GTM options.
  • A robust, data-driven Go-to-Market strategy with actionable recommendations for implementation.

Project Timeline

DoorDash - Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future"
Due Date
Activities
Deliverables
Status
Action
Tue, 02/11/20
12:00 AM UTC
LIVE CASE COMPETITION WEBINAR KICKOFF:
No Deliverables
No deliverables are required for this action item.
Description:
Student teams and faculty members from around the world will join us by webinar to hear more about the host company and case challenge directly from key company leaders. Watch the recording:�https://capsource.io/rmhcjax-materials/
Sun, 04/12/20
12:00 AM UTC
LIVE CASE COMPETITION WRAP-UP WEBINAR, WINNERS ANNOUNCED
No Deliverables
No deliverables are required for this action item.
Description:
CapSource and the Host Company will wrap up the competition by recognizing the Top-2 teams for the Graduate and Undergraduate Competition Cohorts. Zoom Link:�https://us02web.zoom.us/j/4082595973
Thu, 06/11/20
12:00 AM UTC
MANDATORY KICKOFF SURVEY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete this 2-minute assessment!
Thu, 06/11/20
12:00 AM UTC
LIVE CASE COMPETITION REGISTRATION DEADLINE
No Deliverables
No deliverables are required for this action item.
Fri, 09/11/20
12:00 AM UTC
Questions for RMHC Jax Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Form Link:�https://forms.gle/ZCDw4phaMWunqbxo6
Fri, 09/11/20
12:00 AM UTC
Submit any questions for RMHC Jax to address during the upcoming Q&A webinar.
Required Deliverable
Required Deliverable
Deliverable submission is required.
Mon, 11/02/20
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Thu, 11/12/20
12:00 AM UTC
MANDATORY COMPETITION WRAP-UP SURVEY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete this 2-minute survey, especially if you want an Experiential Learning Certificate showcasing all your hard work!
LIVE CASE COMPETITION Q&A SESSION
No Deliverables
No deliverables are required for this action item.
Description:
All participating students and faculty will be invited back for a webinar to hear an update from company leadership (including time for Q&A). Zoom Link:�https://us02web.zoom.us/j/4082595973
FINAL DELIVERABLES DUE
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please submit your 5-page written report (+ appendix) in PDF format and link to your 3-minute explainer video to via this�form�by 12:00 PM ET.�Late submissions will not be accepted.

Teams

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