ProgramsSTR 560: Strategic Communication Capstone (Spring 2025)ProjectsSimplifying the Complex: Marketing & PR Strategy for Democratizing ...

Project Title: Simplifying the Complex: Marketing & PR Strategy for Democratizing XR Content Creation atNiloom.ai

Niloom.ai

Details
Project Title Simplifying the Complex: Marketing & PR Strategy for Democratizing XR Content Creation atNiloom.ai
Project Topics Digital Marketing Market Research Marketing PR & Communications Product Design & Development
Skills & Expertise A/B Testing Communications Market Research Qualitative Research
Project Synopsis: Challenge/Opportunity
Niloom.ai revolutionizes the world of extended reality (XR) by empowering creators of all skill levels to produce immersive AR/VR content with ease. Its platform replaces traditional coding-intensive processes with intuitive drag-and-drop and AI-driven tools, making XR content creation accessible to a broader audience.

Despite its innovative approach, Niloom.ai faces a critical challenge: effectively communicating its unique value proposition to key audiences, including early adopters, professional content creators, and XR developers. The company is in the early stages of market penetration and requires a comprehensive messaging and engagement strategy to:

  1. Differentiate itself in a crowded tech landscape.
  2. Refine its messaging to resonate with target personas.
  3. Maximize opportunities, such as the upcoming Augmented World Expo (AWE).
This project will give Butler University students the chance to apply advanced marketing and PR skills to help Niloom.ai break through market barriers and achieve its ambitious growth targets.
Project Synopsis: Activities/Actions Required
Action Items

  1. Persona Analysis & Refinement
  • Analyze Niloom.ai’s primary audience segments: early adopters, content creators, and XR developers.
  • Identify shared challenges, motivations, and opportunities for engagement.
  • Create detailed persona profiles.
  1. Messaging Strategy
  • Evaluate Niloom.ai’s current messaging and its effectiveness in conveying value to target audiences.
  • Develop a concise, actionable messaging framework emphasizing accessibility, AI innovation, and collaboration.
  1. Digital Marketing Plan
  • Propose a digital marketing strategy, including SEO, social media, and paid advertising, tailored to Niloom.ai’s personas.
  • Design a high-level content calendar and sample campaigns.
  1. AWE Event Strategy
  • Create a targeted PR and event strategy for Niloom.ai’s presence at the Augmented World Expo (AWE).
  • Propose key messaging, booth engagement ideas, and post-event follow-up tactics to capitalize on leads.
  1. Competitive Differentiation
  • Analyze competitors in the XR content creation space.
  • Provide recommendations for positioning Niloom.ai as the leader in democratizing XR technology.
Project Synopsis: Expected Results
Measuring Success

  • Development of actionable and persona-specific marketing recommendations.
  • Refinement of messaging to improve clarity and resonance.
  • Creation of a tactical event strategy to maximize AWE impact.
  • Insights into competitors’ positioning and Niloom.ai’s differentiation opportunities.
  • Delivery of a content calendar and sample marketing materials.

Project Timeline

Niloom.ai - Simplifying the Complex: Marketing & PR Strategy for Democratizing XR Content Creation atNiloom.ai
Due Date
Activities
Deliverables
Status
Action
Tue, 03/18/25
12:00 AM UTC
Project Kickoff Eval
Required Evaluation
Evaluation submission is required.
View
Wed, 03/26/25
7:30 PM US/Eastern (UTC-05:00)
Kickoff Meetings
No Deliverables
No deliverables are required for this action item.
Location: Virtual
Instructions:
Web Conference with Students (To Be Scheduled)
Sun, 04/06/25
11:59 PM US/Eastern (UTC-04:00)
Project Assignment 1: Client Backgrounder, SWOT, Situation Analysis
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Submit Project Assignment 1 for client review, after updating to address instructor feedback.
Wed, 04/09/25
7:30 PM US/Eastern (UTC-05:00)
Temperature Check
Required Evaluation
Evaluation submission is required.
View
Sun, 04/13/25
11:59 PM US/Eastern (UTC-04:00)
Project Assignment 2: Campaign Goals, Objectives, Publics, & Big Idea
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Submit Project Assignment 2 for client review, after updating to address instructor feedback.
Sun, 04/20/25
11:59 PM US/Eastern (UTC-04:00)
Project Assignment 3: Campaign Strategies, Tactics, & Schedule
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Submit Project Assignment 3 for client review, after updating to address instructor feedback.
Sun, 04/27/25
11:59 PM US/Eastern (UTC-04:00)
Project Assignment 4: Strategy Brief, Budget, & Evaluation Plan
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Submit Project Assignment 4 for client review, after updating to address instructor feedback.
Wed, 04/30/25
12:00 AM UTC
Final Presentations
No Deliverables
No deliverables are required for this action item.
Location: In Person
Instructions:
To Be Scheduled
Fri, 05/02/25
12:00 AM UTC
End of Project Peer Evaluation
Required Evaluation
Evaluation submission is required.
View
Fri, 05/02/25
12:00 AM UTC
End of Project Self Reflection
Required Evaluation
Evaluation submission is required.
View
Fri, 05/02/25
11:59 PM US/Eastern (UTC-04:00)
Final Campaign Materials: Campaign Slide Deck & Pitch Deck
Required Deliverable
Required Deliverable
Deliverable submission is required.
Deliverable Instructions:
Submit both your final Campaign Slide Deck and the final version of your Campaign Pitch Deck here for your client. 

Program Managers

Name Organization
Mark Rademacher Butler University

Teams

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No Teams Available