Project Title: Cyber Warriors - Cloaked In Security

Blue Ridge Networks, Inc.

Details
Project Title Cyber Warriors - Cloaked In Security
Project Topics Digital Marketing Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Blue Ridge Networks, Inc., a company specializing in proactive cybersecurity solutions, aims to enhance its website with updated and engaging video content that effectively communicates its product offerings to various stakeholders. The challenge is to create modern, high-quality product explainer videos, both animated and non-animated, that showcase Blue Ridge Networks’ expertise in network protection via cloaking, preserving data integrity, and ensuring safe continuous business operations that are protected from breaches. This project offers the opportunity to produce visually appealing and informative content that can captivate our target audiences, including CIOs, CTOs, CISOs, Supply Chain leaders, manufacturers, and industry professionals, and provide a clear, concise explanation of our products' features and benefits. By doing so, Blue Ridge Networks can strengthen its digital presence, increase user engagement, and drive more traffic to its website.
Project Synopsis: Activities/Actions Required
  1. Review and analyze current website content to identify key areas for video integration.
  2. Conduct market research to identify best practices for product explainer videos.
  3. Develop a storyboard and script for each video.
  4. Create animated product explainer videos.
  5. Create non-animated (live-action) product explainer videos.
  6. Gather feedback from the Product and Marketing teams.
  7. Revise and finalize the videos based on feedback.
  8. Integrate the videos into the website and other marketing channels.
Project Synopsis: Expected Results
  • Positive feedback from Product and Marketing teams.
  • Increased user engagement on the website.
  • Higher conversion rates on product pages with videos.
  • Improved user understanding and retention of product information.
  • Increased time spent on the website.
  • Positive feedback from users and stakeholders.

Project Timeline

Blue Ridge Networks, Inc. - Cyber Warriors - Cloaked In Security
Due Date
Activities
Deliverables
Status
Action
Tue, 10/29/24
12:00 AM UTC
Project Finalized
No Deliverables
No deliverables are required for this action item.
Location: In Person
Tue, 10/29/24
12:00 PM Canada/Eastern (UTC-04:00)
Student Pre-Kick-off Self-Assessment Form 03/31/2024
Required Evaluation
Evaluation submission is required.
Wed, 10/30/24
12:00 PM Canada/Eastern (UTC-04:00)
Industry Mentor Post-Engagement Team Assessment Form 05/09/2024
Required Evaluation
Evaluation submission is required.
Wed, 10/30/24
12:00 PM Canada/Eastern (UTC-04:00)
Student Post-Engagement Self-Assessment Form 05/09/2024
Required Evaluation
Evaluation submission is required.
Tue, 11/05/24
12:00 AM UTC
Creative Brief
Required Deliverable
Required Deliverable
Deliverable submission is required.
Thu, 11/07/24
8:00 PM EST (UTC-05:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
Tue, 11/12/24
8:00 PM EST (UTC-05:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
Mon, 11/25/24
12:00 PM UTC
Final Project Due
No Deliverables
No deliverables are required for this action item.
Fri, 11/29/24
12:00 AM UTC
Final Presentation
Required Deliverable
Required Deliverable
Deliverable submission is required.

Program Managers

Name Organization
Kathleen Mahoney School of Arts & Sciences

Teams

Team Name  Project Name  Team Members 
No Teams Available