ProgramsAdvance Business Internship (Winter 2025)ProjectsSway Growth & Engagement Initiative

Project Title: Sway Growth & Engagement Initiative

Sway

Details
Project Title Sway Growth & Engagement Initiative
Project Topics Customer Service & Account Management Digital Marketing Entrepreneurship Market Research Marketing Operations PR & Communications Sales & Business Development
Skills & Expertise Business Analysis & Strategy Business Project Management Communications Market Research Presentation Design
Project Synopsis: Challenge/Opportunity
Sway is experiencing rapid expansion and recognizes an opportunity to deepen its market impact and brand authority through enhanced event growth and customer engagement. The key challenge lies in scaling efficiently while maintaining exceptional event quality and customer relationships. The intern will be instrumental in supporting targeted marketing, sales enablement, operational efficiency, and analytics-driven decision-making to elevate Sway’s capabilities and market presence.
Project Synopsis: Activities/Actions Required
Activities & Action Items:

  • Conduct market research and competitor analysis to refine Sway’s Ideal Customer Profiles (ICP).

  • Support the creation and implementation of a comprehensive go-to-market strategy aimed at increasing qualified leads.

  • Develop and execute targeted email and social media campaigns aligned with Sway’s brand messaging.

  • Assist in planning and managing event logistics, including venue coordination, vendor communication, and attendee experience mapping.

  • Support the rollout and tracking of new service packages and partnership models.

  • Collect, analyze, and report on customer feedback through structured customer discovery sessions.

  • Develop analytics dashboards to track marketing effectiveness, event attendance, and client satisfaction.
Project Synopsis: Expected Results
Measurable Results for Success:

  • Increase qualified leads and client acquisition rates by 15% over the internship period.

  • Improve customer engagement metrics by 20%, measured via email open rates, social media interaction, and event feedback.

  • Streamline operational processes, reducing event planning cycle time by at least 10%.

  • Successfully implement analytics dashboards providing actionable insights used regularly by the Sway team for strategic decisions.

  • Clearly defined and validated Ideal Customer Profiles (ICP) and actionable market insights that inform future growth initiatives.

Project Timeline

Sway - Sway Growth & Engagement Initiative
Due Date
Activities
Deliverables
Status
Action
Tue, 10/21/25
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location: In Person
Fri, 11/07/25
12:00 AM UTC
Temp Check #1
Required Evaluation
Evaluation submission is required.
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