ProgramsGraduate Consulting Experience (Summer 2025)ProjectsB2B Innovative Growth Strategies for Groov

Project Title: B2B Innovative Growth Strategies for Groov

Groov

Details
Project Title B2B Innovative Growth Strategies for Groov
Project Topics Entrepreneurship Growth Strategy Market Research Marketing Research & Development Research, Analysis, Evaluation Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Groov is revolutionizing footwear personalization with its proprietary Footwear Personalization System, combining mobile 3D scanning, AI-enabled optimization, and custom-fit solutions to enhance comfort and performance across all footwear types. As Groov scales, the company seeks to refine its wholesale and retail partnership strategies, optimize sales pipeline development, and enhance marketing materials to drive early traction and long-term market penetration.
This project will focus on strategic research, marketing asset optimization, and testing/refinement of sales approaches rather than direct outreach. Students will develop insights and strategies to support key account engagement, emphasizing warm connections for high-value retail partners while allowing direct outreach for mid- and lower-tier prospects. The initiative will prioritize real-time learning and iteration, ensuring actionable outcomes that can be implemented immediately.
Project Synopsis: Activities/Actions Required
  1. Research & Strategy Development
    • Conduct a market analysis to identify high-priority retail and wholesale partners.
    • Develop a tiered partnership strategy that differentiates strategic accounts (A-level) from B- and C-level targets, ensuring appropriate engagement approaches.
    • Identify potential warm connections and referral pathways for high-value prospects.
  2. Marketing Material Optimization
    • Review existing marketing assets for alignment with key B2B sales objectives.
    • Develop updated pitch decks, messaging frameworks, and collateral tailored to different retail/wholesale segments.
    • Ensure materials reflect Groov’s unique value proposition and differentiation in the footwear industry.
  3. Sales Pipeline Development & Testing
    • Define structured sales pipeline frameworks that align with different account tiers.
    • Outline clear steps for lead nurturing and engagement, ensuring seamless handoff to Groov’s wholesale team.
    • Pilot sales messaging and engagement strategies with internal team members (not external outreach).
    • Provide recommendations for CRM implementation and automation to enhance efficiency.
  4. Testing & Real-Time Learning
    • Conduct ongoing refinement of strategies and materials throughout the project rather than a final outreach push.
    • Gather feedback from internal team members (Brigid F) on sales messaging, positioning, and approach.
    • Analyze early-stage engagement metrics and refine based on insights.
Project Synopsis: Expected Results
Measuring Success:
  • Completed Wholesale & Retail Strategy Framework, detailing segmented approaches for different account levels.
  • Refined B2B Marketing Materials, including tailored pitch decks and collateral.
  • Defined Sales Pipeline with Tiered Engagement Strategy, ensuring alignment with Groov’s growth plan.
  • Actionable Recommendations for Outreach and Engagement, balancing warm connections for high-value prospects and scalable direct outreach for B/C-level targets.
  • Early Testing & Refinement Report, providing insights on messaging effectiveness and sales approach optimizations.

Project Timeline

Groov - B2B Innovative Growth Strategies for Groov
Due Date
Activities
Deliverables
Status
Action
Wed, 04/17/24
12:00 AM UTC
Applications Closed for Students
No Deliverables
No deliverables are required for this action item.
Location: Virtual
CapSource Platform
Fri, 05/10/24
12:00 AM UTC
Teams Finalized, Projects Assigned
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Location: In Person
CapSource
Fri, 05/10/24
12:00 AM US/Eastern (UTC-04:00)
Students Upload Signed "Fordham Unpaid Internship Agreement"
Required Deliverable
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Deliverable submission is required.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM UTC
Students Upload Resume
Required Action Item
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View Calendar
Fri, 05/17/24
12:00 AM UTC
Industry Partners to Provide Each Offer Letter to Each Student
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Location: In Person
CapSource
Fri, 05/24/24
12:00 AM US/Eastern (UTC-04:00)
Kickoff Eval
Required Evaluation
Evaluation submission is required.
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Fri, 05/31/24
12:00 AM UTC
Goal Date for CPT Approval
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Location: In Person
CapSource
Mon, 06/03/24
12:00 AM UTC
Projects Launch!
Schedule time to launch projects with each team member and project manager
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Guiding Questions:
Schedule time to launch projects with each team member and project manager
Location: In Person
Virtual
Wed, 06/12/24
12:00 AM UTC
Temp Check
Required Evaluation
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Fri, 06/28/24
12:00 AM UTC
Temp Check
Required Evaluation
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Wed, 07/10/24
12:00 AM UTC
Temp Check
Required Evaluation
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Fri, 07/26/24
12:00 AM UTC
Projects End
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Location: In Person
Virtual
Fri, 07/26/24
12:00 PM UTC
End of Project Self Reflection
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Program Managers

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