ProgramsGraduate Consulting Experience (Summer 2025)ProjectsValidating and Scaling the Monetization Strategy for Skavengerz’s M...

Project Title: Validating and Scaling the Monetization Strategy for Skavengerz’s Multi-Channel Revenue Model

Skavengerz

Details
Project Title Validating and Scaling the Monetization Strategy for Skavengerz’s Multi-Channel Revenue Model
Project Topics Artificial Intelligence & Machine Learning Case Management Digital Marketing Entrepreneurship Growth Strategy Information Technology (IT) Innovation Market Research Marketing Product Design & Development Reporting, Financial Planning & Analysis Research, Analysis, Evaluation Sales & Business Development Software Design & Development Strategic Planning Technology Commercialization UX/UI & Human-Centered Design
Skills & Expertise Brand Strategy Business & Proposal Writing Business Project Management Data Visualization Emerging Tech Experimentation & Testing Financial Analysis & Modeling Market Research Marketing Strategy
Project Synopsis: Challenge/Opportunity
Project Title 

Validating and Enhancing Skavengerz's Financial Model & Monetization Strategy  

Challenge/Opportunity 

Skavengerz is a gamified mobile platform that drives real-world engagement and foot traffic through location-based scavenger hunts, gamification mechanics, and user-generated content. As Skavengerz prepares for beta launch and scale, the leadership team has identified six core revenue streams in its investor pitch deck: 

  1. Premium User Subscriptions

  2. Brand & Business Sponsorships

  3. Local Business Advertisements

  4. Marketplace Features (Coin Store & Swag Redemption)

  5. Event Hosting & Custom Quests

  6. Data & Insights for Brands (Location-based engagement analytics)


The company has developed a preliminary financial model reflecting assumptions across these six areas but seeks outside validation and refinement. Fordham MBA finance students are invited to analyze these models, pressure-test the underlying assumptions, and propose pricing frameworks and monetization strategies that align with both user expectations and B2B partner demand.
 
 
Project Objectives
 
  • Validate or refine Skavengerz’s existing financial model, testing user/advertiser adoption rates, pricing assumptions, CAC, and LTV projections.

  • Conduct a pricing audit of competitors across mobile gaming, event tech, loyalty apps, and creator monetization platforms.

  • Build tiered pricing strategies for both users and business partners (CPM, CPC, flat-fee, or hybrid).

  • Run qualitative and quantitative research on perceived value among Gen Z and Millennial users and local business advertisers.

  • Forecast revenue growth scenarios based on user growth, engagement metrics, churn, and advertiser penetration.

  • Recommend a go-to-market monetization roadmap that balances short-term revenue and long-term network effects.
Project Synopsis: Activities/Actions Required
 Action Items 

  1. Industry & Competitor Audit

    • Compare B2C monetization (freemium tiers, in-app purchases, memberships) and B2B models (ads, sponsorships, campaign tools).

    • Analyze models from apps like GooseChase, Niantic (Pokémon GO), Yelp for Business, and event-based apps like Eventbrite.

  2. Survey & Stakeholder Discovery

    • Design surveys/focus groups targeting Skavengerz’s core Gen Z/Millennial demographic.

    • Interview small-to-medium-sized local businesses and national brands on willingness to pay for user engagement, location-based ads, and performance metrics.

  3. Pricing Strategy Development

    • Create pricing ladders for users (based on features like early access, coin multipliers, creator mode, etc.).

    • Develop advertiser pricing models by use case: local promotions, national scavenger campaigns, geo-fencing, and sponsored quests.

  4. Financial Model Refinement

    • Update existing Skavengerz model with new data.

    • Simulate low/mid/high market adoption scenarios for each revenue stream.

    • Create dashboards or tools that allow real-time sensitivity testing.

  5. Go-to-Market Strategy

    • Build pricing rollout plans (launch vs post-growth phase).

    • Create positioning recommendations for brand partners, creators, and regional activations.

    • Include risk mitigation and user acquisition cost modeling.
Project Synopsis: Expected Results
 
Success Metrics 

  • A fully validated and expanded financial model based on real-world benchmarks and primary research.

  • Clear, scalable pricing strategies for each of the six monetization streams.

  • A go-to-market roadmap that supports a successful beta rollout and post-launch revenue growth.

  • Positive alignment between student recommendations and Skavengerz’s internal vision and scalability constraints.


 
Relevant Topics
 
  • Financial Modeling & Forecasting

  • Pricing & Revenue Strategy

  • Market Research & Consumer Behavior

  • Digital Business Development

  • App Monetization

  • Strategic Planning & Go-to-Market Execution


 
Proposed Milestones

Milestone 1: Industry & Monetization Landscape Report
– Deliver competitor benchmarking and monetization best practices.

Milestone 2: User & Advertiser Research Analysis
– Present findings from user surveys, focus groups, and partner interviews.

Milestone 3: Model & Strategy Development
– Share detailed pricing frameworks, updated financial model, and multi-scenario simulations.

Milestone 4: Final Presentation & Launch Recommendations
– Present a comprehensive, investor-ready monetization strategy and roadmap.


Company Resources for MBA Team
 
  • Skavengerz investor slide deck (including revenue stream breakdown)

  • Current financial model (Excel/Google Sheets)

  • App feature roadmap and upcoming premium offerings

  • Access to leadership team for interviews and Q&A

  • Brand outreach messaging and past partnership examples

  • Access to UX mockups (as available)

Project Timeline

Skavengerz - Validating and Scaling the Monetization Strategy for Skavengerz’s Multi-Channel Revenue Model
Due Date
Activities
Deliverables
Status
Action
Wed, 04/17/24
12:00 AM UTC
Applications Closed for Students
No Deliverables
No deliverables are required for this action item.
Location: Virtual
CapSource Platform
Fri, 05/10/24
12:00 AM UTC
Teams Finalized, Projects Assigned
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM US/Eastern (UTC-04:00)
Students Upload Signed "Fordham Unpaid Internship Agreement"
Required Deliverable
Required Deliverable
Deliverable submission is required.
Location: In Person
CapSource
Fri, 05/10/24
12:00 AM UTC
Students Upload Resume
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Fri, 05/17/24
12:00 AM UTC
Industry Partners to Provide Each Offer Letter to Each Student
No Deliverables
No deliverables are required for this action item.
Location: In Person
CapSource
Fri, 05/24/24
12:00 AM US/Eastern (UTC-04:00)
Kickoff Eval
Required Evaluation
Evaluation submission is required.
View
Fri, 05/31/24
12:00 AM UTC
Goal Date for CPT Approval
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Location: In Person
CapSource
Mon, 06/03/24
12:00 AM UTC
Projects Launch!
Schedule time to launch projects with each team member and project manager
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Guiding Questions:
Schedule time to launch projects with each team member and project manager
Location: In Person
Virtual
Wed, 06/12/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 06/28/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Wed, 07/10/24
12:00 AM UTC
Temp Check
Required Evaluation
Evaluation submission is required.
View
Fri, 07/26/24
12:00 AM UTC
Projects End
No Deliverables
No deliverables are required for this action item.
Location: In Person
Virtual
Fri, 07/26/24
12:00 PM UTC
End of Project Self Reflection
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