Project Title: Scaleup Summer Coop MSU 2025

Scaleup365

Details
Project Title Scaleup Summer Coop MSU 2025
Project Topics Entrepreneurship Growth Strategy Information Technology (IT) Innovation Research, Analysis, Evaluation Sales & Business Development Strategic Planning
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Scaleup is a new company that has proven it's SMF (Service Market Fit) with over 50 clients services successfully. However the challenge is building a scalable top funnel sales / Marketing pipeline to bring in more interested leads and clients, as till now the ones coming in have been referrals and word of mouth.
Project Synopsis: Activities/Actions Required
Understanding the nature of the business and nature of the company.
Reviewing current materials.
Defining an Ideal Customer Profile (ICP) they will attempt to target
Understanding the KPIs of a Marketing campaign in terms of reach and ROI
Architect and Implement a process that achieves the above KPIs
Measuring the value and return of the process
Reiterating on it.
Project Synopsis: Expected Results
Being a top funnel process, it will mainly measure
- Reach and engagement
- Conversion ratios
- Close ratios
- Lifetime client value
- ROI of process
- Scalability of process
- Automation

Project Timeline

Scaleup365 - Scaleup Summer Coop MSU 2025
Due Date
Activities
Deliverables
Status
Action
Mon, 05/13/24
12:00 AM UTC
Project Kickoff
No Deliverables
No deliverables are required for this action item.
Location: In Person
Online
Mon, 05/13/24
12:00 AM UTC
Projects Finalized
No Deliverables
No deliverables are required for this action item.
Location: Virtual
Online
Mon, 05/13/24
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Mon, 05/13/24
12:00 AM UTC
Project Proposal Deadline
No Deliverables
No deliverables are required for this action item.
Location: Virtual
online
Mon, 05/13/24
12:00 AM UTC
Student Onboard & Assigned Teams
No Deliverables
No deliverables are required for this action item.
Location: Virtual
Online
Mon, 05/13/24
8:00 PM UTC
Student Pre-Kick-off Self-Assessment Form 05/13/2024
Required Evaluation
Evaluation submission is required.
Tue, 06/18/24
8:00 PM UTC
Student Temperature Check 06/18/2024
Required Evaluation
Evaluation submission is required.
Tue, 07/16/24
8:00 PM UTC
Student Temperature Check 07/16/2024
Required Evaluation
Evaluation submission is required.
Sun, 08/25/24
12:00 AM UTC
Project Complete
No Deliverables
No deliverables are required for this action item.
Sun, 08/25/24
12:00 AM UTC
Project Complete
No Deliverables
No deliverables are required for this action item.
Location: In Person
Online
Sun, 08/25/24
12:00 AM UTC
Project Complete
No Deliverables
No deliverables are required for this action item.
Sun, 08/25/24
8:00 PM UTC
Industry Mentor Post-Engagement Team Assessment Form 08/25/2024
Required Evaluation
Evaluation submission is required.
Sun, 08/25/24
8:00 PM EST (UTC-05:00)
Student Post-Engagement Self-Assessment Form 08/25/2024
Required Evaluation
Evaluation submission is required.
Sun, 08/25/24
8:00 PM UTC
Project Complete
No Deliverables
No deliverables are required for this action item.
Sun, 08/25/24
8:00 PM UTC
Student Post-Engagement Peer Assessment Form 08/25/2024
Required Evaluation
Evaluation submission is required.

Program Managers

Name Organization
April Sime Montclair State University

Teams

Team Name  Project Name  Team Members 
No Teams Available