Project Title: Optimize Digital Marketing Campaigns for Zen Om Studio
Zen Om Studio
| Details | |
|---|---|
| Project Title | Optimize Digital Marketing Campaigns for Zen Om Studio |
| Project Topics | Digital Marketing Growth Strategy Market Research Marketing Operations PR & Communications |
| Skills & Expertise | Marketing PR social media |
| Project Synopsis: Challenge/Opportunity | Zen Om Studio is a well-regarded wellness center that excels in providing high-quality services and a strong community presence. However, despite their expertise in wellness, they face significant challenges in their digital marketing strategies. Currently, their online presence does not effectively translate into customer engagement or conversion, leading to missed opportunities for growth in an increasingly digital marketplace. This gap in their marketing approach means they are not reaching their full potential in attracting new clients or retaining existing ones, impacting their overall business performance.
|
| Project Synopsis: Activities/Actions Required | The project will involve several key activities and methodologies tailored to student capabilities. Initial activities will include conducting a SWOT analysis to assess Zen Om Studio’s current marketing strategies, followed by quantitative and qualitative research methods such as surveys, interviews, and competitor analysis. Students will utilize digital marketing analytics tools, such as Google Analytics and social media insights, to gather data on user engagement and website performance. The analysis phase will focus on interpreting this data to identify trends, strengths, weaknesses, and opportunities for improvement. Finally, students will create a comprehensive digital marketing strategy report, including recommendations for optimizing online engagement and increasing conversion rates. We also need students to handle the social media accounts and increase followers.
|
| Project Synopsis: Expected Results |
|
Project Timeline
Zen Om Studio - Optimize Digital Marketing Campaigns for Zen Om Studio
|
Due Date
|
Activities |
Deliverables
|
Status
|
Action | |
|---|---|---|---|---|---|
|
Wed, 08/27/25
5:00 PM
EST (UTC-05:00)
|
Getting Started: Complete Your Student Onboarding Form
To help your Faculty Advisor and schedule your weekly team meetings (starting in September), please take a few minutes to complete the form linked below. You’ll be asked to provide your availability, preferred meeting times, and a few key details to help them support your experience this semester.
Please submit your responses by August 27th at 5:00 PM EST. This is a required first step to get your project team up and running smoothly: https://forms.office.com/r/USS7WcBcEw |
No Deliverables
No deliverables are required for this action item.
|
|||
|
Guiding Questions:
To help your Faculty Advisor and schedule your weekly team meetings (starting in September), please take a few minutes to complete the form linked below. You’ll be asked to provide your availability, preferred meeting times, and a few key details to help them support your experience this semester.
Please submit your responses by August 27th at 5:00 PM EST. This is a required first step to get your project team up and running smoothly: https://forms.office.com/r/USS7WcBcEw |
|||||
|
Tue, 09/02/25
12:00 AM
UTC
|
Welcome to the Fall 2025 Industry Capstone Program!
We’re excited to kick off another semester of real-world learning, collaboration, and innovation! This is your opportunity to work closely with industry partners, apply your academic skills to solve real business challenges, and gain meaningful professional experience. Be sure to check this dashboard regularly for project updates, important dates, and announcements. Let’s make this a semester to remember, welcome aboard!
|
No Deliverables
No deliverables are required for this action item.
|
|||
|
Guiding Questions:
We’re excited to kick off another semester of real-world learning, collaboration, and innovation! This is your opportunity to work closely with industry partners, apply your academic skills to solve real business challenges, and gain meaningful professional experience. Be sure to check this dashboard regularly for project updates, important dates, and announcements. Let’s make this a semester to remember, welcome aboard!
|
|||||
|
Tue, 09/02/25
12:00 AM
UTC
|
Academic Calendar
We’ve linked the Academic Calendar for this semester below to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
No Deliverables
No deliverables are required for this action item.
|
|||
|
Guiding Questions:
We’ve linked the Academic Calendar for this semester below to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
|||||
|
Fri, 11/07/25
11:59 PM
EST (UTC-05:00)
|
Fall 2025 Midterm Presentation
Required Deliverable
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Christina Alwell will coordinate with team leads in early October to schedule the midterm presentations. These will take place in mid-October and early November.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
|
Required Deliverable
Deliverable submission is required.
|
|||
|
Guiding Questions:
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Christina Alwell will coordinate with team leads in early October to schedule the midterm presentations. These will take place in mid-October and early November.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
|
|||||
|
Fri, 11/07/25
11:59 PM
EST (UTC-05:00)
|
Fall 2025 Midterm Student Self Reflection
|
Required Evaluation
Evaluation submission is required.
|
|||
|
|
|||||
|
Fri, 12/19/25
11:59 PM
EST (UTC-05:00)
|
Fall 2025 Final Self Reflection
|
Required Evaluation
Evaluation submission is required.
|
|||
|
|
|||||
|
Fri, 12/19/25
11:59 PM
EST (UTC-05:00)
|
Fall 2025 Final Presentation
Required Deliverable
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness. Take pride in what you've built and finish strong! Christina Alwell will coordinate with team leads in late November/early December to schedule the final presentations. These will take place in mid-December (last week of classes and/or final exam period).
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
|
Required Deliverable
Deliverable submission is required.
|
|||
|
Guiding Questions:
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness. Take pride in what you've built and finish strong! Christina Alwell will coordinate with team leads in late November/early December to schedule the final presentations. These will take place in mid-December (last week of classes and/or final exam period).
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
|
|||||
Program Managers
| Name | Organization |
|---|
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |