ProgramsSTR 560: Strategic Communication Capstone (Spring 2026)ProjectsGlobal Stage Strategy for GWT

Project Title: Global Stage Strategy for GWT

Global Water Technologies

Details
Project Title Global Stage Strategy for GWT
Project Topics Digital Marketing Entrepreneurship Growth Strategy Innovation Marketing Mergers & Acquisitions PR & Communications Research, Analysis, Evaluation Sustainability & ESG Technology Commercialization
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Global Water Technologies (GWT) is a cutting-edge public water technology firm based in Indianapolis, known for its innovative solutions to address critical water scarcity issues. As GWT awaits confirmation of its selection as one of the Top 20 teams in the prestigious XPRIZE Water Scarcity competition, the company faces a significant challenge: how to effectively communicate its technological capabilities and unique value proposition to a global audience. This challenge is compounded by the necessity to adhere to public disclosure regulations, maintain scientific credibility, and create a distinct brand identity within an increasingly crowded sustainability sector.
Project Synopsis: Activities/Actions Required
  1. Key activities will include qualitative and quantitative research methods, such as stakeholder interviews, competitive analysis, and media landscape assessments.
  2. Students will engage in collaborative brainstorming sessions to develop creative narratives and messaging frameworks tailored to different target audiences.
  3. They will utilize strategic planning methodologies to formulate the structure of the Strategic Launch & Visibility Playbook, which will include a media kit, digital marketing strategies, and risk assessment frameworks.
  4. Throughout the project, students will be encouraged to apply theoretical concepts from their coursework to create actionable deliverables, ensuring their work is both academically rigorous and practically relevant.
Project Synopsis: Expected Results
  • The expected outcomes for this project include the development of a comprehensive Strategic Launch & Visibility Playbook that GWT can use to effectively communicate its value proposition in the wake of the XPRIZE announcement.
  • Learning outcomes for students will encompass enhanced skills in strategic communication, digital marketing, and stakeholder engagement, preparing them for challenges in their future careers.
  • Business value will be measured by GWT’s increased visibility and enhanced investor interest as a result of the strategic plan.
  • SMART Goals include: (1) Completion of the playbook by the end of the project timeline, (2) Presentation of the plan to GWT executives, (3) Development of at least three tailored narratives for different audiences, and (4) Creation of a digital amplification strategy that can be implemented immediately.

Project Timeline

Global Water Technologies - Global Stage Strategy for GWT
Due Date
Activities
Deliverables
Status
Action
Sun, 03/22/26
11:55 PM US/East-Indiana (UTC-04:00)
Kick-off Meeting Notes
Required Action Item
Required Deliverable
Deliverable submission is required.
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Sun, 04/12/26
11:55 PM US/East-Indiana (UTC-04:00)
Mid-point Check-in Notes
Required Action Item
Required Deliverable
Deliverable submission is required.
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Sun, 05/03/26
11:59 PM US/East-Indiana (UTC-04:00)
Peer Evaluation
Required Evaluation
Evaluation submission is required.
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Sun, 05/03/26
11:59 PM US/East-Indiana (UTC-04:00)
Project Evaluation from Industry Mentor
Required Evaluation
Evaluation submission is required.
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